SOURCE: Living Earth Crafts; EarthLite

Living Earth Crafts; EarthLite

Living Earth Crafts; EarthLite

January 03, 2011 15:32 ET

Living Earth Crafts®, EarthLite® Announce New Creative Director and Director of Marketing and Public Relations

Addition of Two Experienced Marketing Professionals Promises to Take Top Manufacturer in Massage and Spa to an Even Higher Level of Brand Identity and Scope

VISTA, CA--(Marketwire - January 3, 2011) - Living Earth Crafts (www.livingearthcrafts.com) (LEC), an industry leader in innovative, premium quality spa tables, and EarthLite (www.earthlite.com) (EL), the world's #1 brand in massage for therapists and spa professionals, announce the addition of Claire Hunting and Lynn P. Gilbert to its marketing team based in their corporate headquarters in Vista, California.

Jim Chenevey, CEO of EarthLite, commented, "I hesitate to use the term 'dream team,' but the addition of Gilbert and Hunting brings an added level of professionalism and experience into our organization not often seen in our industry. It's hard not to get excited about what this team can accomplish for EarthLite and its affiliates."

Ms. Hunting, who joins Earthlite as its Creative Director, brings to EarthLite a versatile background in print, web, packaging and identity, along with a sincere passion for innovative design. Drawing from her previous experience in the spa and massage industry, Ms. Hunting will be responsible for bringing a fresh look and creative approaches to communicate the Earthlite and Living Earth Crafts mantra of superior craftsmanship and environmental stewardship to its business community. "This is a great opportunity to breathe greater life into several already revered brands with fresh eyes and a new perspective," says Hunting. "It's really an exciting time to form the creative team that will ensure that our brands are not only evolving with trends within the industry, but also maintaining our role as an innovative trendsetter going forward."

Prior to joining Earthlite as its Director of Marketing and Public Relations, Ms. Gilbert's extensive career spanned over 17 years in advertising, website branding and copywriting, working with such companies as Furniture.com, Fidelity Investments, PTOtoday.com, and Monster. Ms. Gilbert's experience also includes the creation of promotional content for national network affiliates and such mainstream shows as "Saturday Night Live" and "Good Morning America." 

"I look forward to collaborating with Claire," states Ms. Gilbert. "I have been tasked with elevating Earthlite's voice in the marketplace as it reaches into new markets and product opportunities. Claire and I have a clear mission to bring Earthlite's marketing communications up to a level that matches our company's superior product quality and fine craftsmanship."

About Living Earth Crafts and EarthLite 
Living Earth Crafts and EarthLite are headquartered in Vista, California with operations on three continents. For over 30 years, Living Earth Crafts and EarthLite have been the leading treatment table suppliers in the spa and massage industries, manufacturing the highest quality equipment for many of the world's most exclusive spas and resorts as well as the most discerning massage professionals. Most recently, Living Earth Crafts was awarded the American Spa Magazine Professionals' Choice Award for Favorite Treatment table manufacturer and "Best Manufacturer's Support" as voted by its readers.

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