SOURCE: LiviRae Lingerie

LiviRae Lingerie

January 14, 2014 09:30 ET

LiviRae Lingerie Announces Launch of New Website Offering Worldwide Ecommerce Access

Personal Bra Fitting, Educational Materials and a Selection of Items in Every Size Now Available to Customers Anywhere, Anytime

ATLANTA, GA--(Marketwired - Jan 14, 2014) - LiviRae Lingerie -- a boutique specializing in bra fit headquartered in Kennesaw, Ga. -- has officially launched its new website offering global ecommerce capabilities. This marks the first time that LiviRae's products and services have been available outside the store and exclusive events. With this online expansion, LiviRae continues its founding mission to help women of all sizes, shapes and walks of life find comfortable undergarments.

"For years, women in other cities have been telling us how much they need LiviRae," said Molly Hopkins, Owner and Co-founder of LiviRae. "We're so excited that our new site allows us to now reach customers all over the world."

The interactive website, Liviraelingerie.com, helps to recreate the in-store experience by encouraging new visitors to calculate proper bra size using the innovative "Find Your Fit" tool. With a large percentage of women currently wearing the wrong size bra, LiviRae aims to inform consumers about correct fit for breast health and overall comfort. After being virtually fit, users can browse a selection of garments and accessories hand-picked for them. The site also includes an educational video series called Boob Talk, as well as a number of other resources, such as tips for significant others shopping for lingerie.

"Education and well-being are our top priorities," said Cynthia Decker, Owner and Co-founder of LiviRae. "It's important that our online presence offers the same support and expertise that clients receive offline."

Since opening in 2006, LiviRae has helped women of all backgrounds and body types find properly fitting bras. The boutique is known for its wide range of specialty products and sizes not found in most stores. After being chosen to star in the Lifetime reality series Double Divas that premiered in January 2013, LiviRae gained international recognition. Fans around the globe can now learn more about the LiviRae philosophy and purchase items as seen on the show.

For additional details about LiviRae Lingerie, visit www.liviraelingerie.com.

About LiviRae:
Founded in 2006, LiviRae's mission is to provide education about proper bra fit as well as high-quality products that cater to women of every body type. The company provides a lingerie experience that helps women feel confident and comfortable. LiviRae specializes in bra fitting, custom lingerie, plus size bras and specialty products such as augmentation and mastectomy bras. For more information, visit LiviRae's Kennesaw, Ga. based boutique or go to www.liviraelingerie.com.

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