SOURCE: LiviRae Lingerie

LiviRae Lingerie

August 12, 2014 07:00 ET

LiviRae Lingerie Announces Launch of Virtual Fit Offering Worldwide Bra Fitting Access

Bringing One-on-One Bra Fitting, Education and Selection of Items Straight to You

ATLANTA, GA--(Marketwired - August 12, 2014) - LiviRae Lingerie -- a boutique specializing in bra fit headquartered in Kennesaw, Ga. -- has officially launched its new Virtual Fit experience, offering global access to LiviRae Lingerie's expert bra fitting techniques. This marks the first ever Virtual Fit experience offered by LiviRae Lingerie. Through the use of Skype, LiviRae uses Virtual Fit to continue its founding mission to help women of all sizes, shapes and walks of life find comfortable undergarments.

"For years, we've been thinking of ways to reach women, all women, not just women who can get to our store," said Cynthia Decker, Owner and Co-founder of LiviRae Lingerie. "With Virtual Fit, we can now reach women from all over the world through this amazing product we've developed."

Virtual Fit was designed to bring LiviRae Lingerie's fit concept to women everywhere. Virtual Fit helps to recreate the in-store experience by building a personalized bra fitting relationship between the fitter and the client. With a large percentage of women currently wearing the wrong size bra, LiviRae hopes to reach women in places that may not have an outlet to provide a proper fit or knowledge of breast health, and bring that to those women, no matter where they are. After being virtually fit, the fitter will browse with the client to make a selection of garments and accessories hand-picked for them. The virtual fit program also offers a complimentary Check Fit service where clients can call in through Skype a few weeks after their virtual fitting, once they've received their new bras. The fitter will review the bras they received and make sure that the fit is right and that the client is comfortable with their new purchase.

"Basically, we want to get it right. We don't want these women to suffer anymore," said Cynthia Decker, Owner & Co-founder of LiviRae Lingerie. "We want them to feel comfortable throughout the entire virtual fit process."

"We're basically taking the fit concept used in our store to get women a great bra, and utilizing it through the web shopping experience," said Molly Hopkins, Owner & Co-founder of LiviRae Lingerie.

Since opening in 2006, LiviRae has helped women of all backgrounds and body types find properly fitting bras. The boutique is known for its wide range of specialty products and sizes not found in most stores. After being chosen to star in the Lifetime reality series Double Divas that premiered in January 2013, LiviRae gained international recognition. Fans around the globe can now learn more about the LiviRae philosophy and purchase items as seen on the show.

For additional details about LiviRae Lingerie's "Virtual Fit," visit www.liviraelingerie.com/find-your-fit/virtual.

About LiviRae:
Founded in 2006, LiviRae's mission is to provide education about proper bra fit as well as high-quality products that cater to women of every body type. The company provides a lingerie experience that helps women feel confident and comfortable. LiviRae specializes in bra fitting, custom lingerie, plus size bras and specialty products such as augmentation and mastectomy bras. For more information, visit LiviRae's Kennesaw, Ga. based boutique or go to www.liviraelingerie.com.

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