SOURCE: Responsys

August 22, 2007 08:00 ET

Liz Claiborne Inc. Selects Responsys® Campaign Management Solution to Deliver Superior Online Shopping Experience

On-Demand Responsys Interact® Platform Integrates With Web Analytics and Web Commerce Database to Deliver Highly Relevant and Individualized Email Campaigns

REDWOOD CITY, CA--(Marketwire - August 22, 2007) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced that leading fashion retailer Liz Claiborne Inc. has selected Responsys to execute automated and highly individualized email marketing programs that deliver a superior customer experience to online shoppers. The solution will be used with to precisely target shoppers with relevant marketing messages at the right time in the customer lifecycle.

"With Responsys, we can reach out to customers on an individualized and personalized basis, which makes shopping with a richer and more rewarding experience," said Suzanne Norris, Vice President of E-Commerce at Liz Claiborne Inc. "Responsys integrates with our commerce platform and web analytics solution, as well as our offline direct marketing channels, so we can leverage existing information to send out highly relevant campaigns that immediately catch each consumer's attention. We are very excited about partnering with Responsys to meet our global marketing objectives."

Responsys breaks down the barriers to great marketing by empowering brands to quickly and easily execute successful individualized marketing programs via email, direct mail and mobile channels to drive sales and build customer loyalty. With Responsys, marketers can differentiate themselves through individualized customer interactions that improve the efficiency, effectiveness and profitability of global marketing operations.

Built on the Responsys Interact platform, Responsys' on-demand marketing solutions bring together open web-based technology, proven methodologies and current best practices to maximize the value of marketing for both businesses and consumers. Responsys was ranked number one in overall business value and suitability by JupiterResearch in 2005 and 2006, and cited as a leader in the December 2005 Forrester Wave: Email Marketing Service Providers, Q4 2005.

"Liz Claiborne clearly understands the value of segmentation, personalization and relevant content in order to connect with their consumers," said Scott Olrich, Chief Marketing Officer of Responsys. "We are thrilled to help a fashion-forward global brand like Liz Claiborne craft effective and engaging email marketing campaigns that provide customers with the information and promotions they want -- when they need them."

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

About Liz Claiborne Inc.

Liz Claiborne Inc. designs and markets an extensive range of branded women's and men's apparel, accessories and fragrance products. Our diverse portfolio of quality brands -- available domestically and internationally via wholesale and retail channels -- consistently meets the widest range of consumers' fashion needs, from classic to contemporary, active to relaxed and denim to street wear. The more than 40 brands in the Liz Claiborne Inc. portfolio are available at over 30,000 points of sale worldwide. For more information visit

Responsys and Responsys Interact are trademarks of Responsys, Inc. © 2007 Responsys, Inc. All rights reserved.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact