L.L. Bean

January 18, 2012 10:14 ET

L.L. Bean Celebrates Its 100th Anniversary With the National Park Foundation

The Million Moment Mission Encourages Families to Visit Our National Parks

FREEPORT, ME--(Marketwire - Jan 18, 2012) - A new study shows 60% of kids spend less than an hour a day outside. There's a new movement to change that.

This study from the National Park Foundation and L.L. Bean also reveals that 59% of parents admit their schedule makes it a challenge to spend time outdoors.

"These findings show a concerning trend," says Neil Mulholland, President and CEO of the National Park Foundation, the official nonprofit of America's national parks. "Families spend more time inside and miss out on the physical and emotional benefits of being outdoors. National parks are an accessible resource to remedy this issue, and winter is a great time to visit on the nearly 400 national parks in the system.

To encourage families to get outside and share outdoor experiences, L.L. Bean created the Million Moment Mission for its 100th Anniversary. For every moment shared, L.L. Bean will donate $1 to the National Park Foundation, with a goal of reaching one million dollars. Money raised will help connect underserved youth to their national parks.

For more information, visit

About L.L. Bean

L.L. Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built - a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year. L.L. Bean can be found worldwide on

About National Park Foundation

You are the owner of 84 million acres of the world's most treasured memorials, landscapes, ecosystems, and historic sites -- all protected in America's nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America's national parks. We work hand in hand with the National Park Service to connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow. Join us in supporting your national parks -- this is your land.

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