DOUGLAS, ISLE OF MAN--(Marketwire - Oct. 19, 2012) - The Cash Ball Network has signed a deal to launch a new online casino for iconic UK's men's magazine, Loaded. Providing a fully managed white-label casino solution on an internationally respected Isle of Man gaming license, Cash Ball will deliver the Loaded Magazine brand across online, social and mobile channels.
The original lad's mag, Loaded was launched in 1994 and caters towards the interests of 18-40 yr old men, including girls, films, music and sports, with gaming also a key area of focus. As such, the brand is in a perfect position to expand into the online casino market.
Cash Ball Marketing Manager, Louise Cary said "Loaded is one of the UK's bestselling men's magazines, so we're really excited to be working with them on this project. Loaded Magazine's international readership matches perfectly with Cash Ball's ability to deliver social and real money wagering on a global scale."
Recently relaunched, Cash Ball provides white-label casino and social gaming solutions that deliver the best games content from MicroGaming, NextGen, Nyx, Sherrif Gaming and more on the most robust and scalable platform available. Its proprietary marketing systems enable true cross-platform player value maximisation that is unparalleled in the white-label market.
Cash Ball is the only company that can offer a fully integrated product platform that allows businesses to reach customers across online, social and mobile, as well as a clear migration path from white-label to sub-license to full-license, providing the perfect service for those seeking to break into the online gaming market.
Ian Edmondson, Editor of Loaded Magazine said "Leveraging the international reach of the Loaded brand means that we have ambitions to grow the business beyond a white-label and Cash Ball gives us a unique opportunity to do this. We're very excited to be working with them on this project and are looking forward to the future growth of this partnership."