SOURCE:, Inc., Inc.

March 18, 2013 09:00 ET Launches New Advertising Campaign to Reach a Potential 1.7 Million

REDONDO BEACH, CA--(Marketwire - Mar 18, 2013) -, Inc. (OTC: LFLS), an online mortgage loan brokerage firm focused on Conforming loans, is ramping up its brand exposure and market penetration by launching a California newspaper advertising campaign to a circulation of more than 1.7 million readers.

Steven M. Hershman, Chairman & President, stated, "Newspaper advertising is a cost-effective way to reach a highly targeted demographic. The existence of Internet marketing doesn't mean print advertising initiatives should be abandoned, it means you get strategic. There are a great many regular newspaper readers out there and we aim to inform them about our highly competitive mortgage brokerage and pricing services." crafted an attractive newspaper advertisement to promote its services in 133 provincial papers in California.

"Because we're utilizing the newspaper medium, we know the exact scale, cost and reach of our campaign, which allows us to gauge the ad's effectiveness as we receive new loan inquiries," Steven Hershman concluded.

About is a publicly traded online mortgage loan brokerage focused on becoming a national loan origination platform for standard "A" paper conforming residential mortgage programs. maintains an A+ TrustLink rating with the Better Business Bureau; provides very competitive rates, terms & costs, daily rate updates, and other market information; and prides itself on excellent and honest service. does not operate a warehouse line of credit, hold trust funds, lend directly or service loans and is not exposed to the risks and/or problems associated with Sub-Prime or Alt "A" lending. relies on various wholesale lenders for its retail home loan programs. The main focus is to rapidly grow gross revenues via smart and cost effective advertising, while expanding into other States in order to maximize shareholder values.

For more information please contact Chairman & President Steven M. Hershman at  (310) 540-0157.

Forward-Looking Statements

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in our annual report and/or other releases made by us. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and, Inc. undertakes no obligation to update such statements.

Contact Information

  • Contact:

    Steven M. Hershman
    Chairman & President
    310-540-0157 Office
    310-408-1058 Mobile