Look Good Feel Better

Look Good Feel Better

September 10, 2007 07:30 ET

Loblaw Companies Ltd. Helps Women With Cancer Sparkle

Third annual program benefits Look Good Feel Better

TORONTO, ONTARIO--(Marketwire - Sept. 10, 2007) -

ATTENTION: Assignment, Lifestyle, Health and Events Editors

Starting September 12, Canadians shopping at Loblaw Companies Ltd. stores across Canada can help brighten the smile of a woman with cancer with the launch of the third annual Loblaw Companies Ltd. Sparkle campaign in honour of Look Good Feel Better.

Sparkle, which runs from September 12 until September 29, 2007 in more than 450 DRUGStore Pharmacy locations within Loblaw Companies Ltd. stores across Canada as well as all Refresh departments (including Loblaws, Fortinos, Extra Foods, Your Independent Grocer, Real Canadian Superstore, Zehrs, Atlantic Superstore, and Maxi & Cie), offers customers the opportunity to purchase a Sparkle star for a $2.00 donation to support Look Good Feel Better. Customers can sign their stars and display them in store.

"We're very proud to partner with Look Good Feel Better," says Michael Lovsin, Senior Vice President. DRUGStore, Loblaw Companies Ltd. "Our customers...our employees...everyone knows someone touched by cancer. We're pleased to present the Sparkle campaign again this year so that we can all do our part to support women with cancer."

Look Good Feel Better cosmetic and hair alternatives workshops, led by 1,800 industry trained volunteers, are offered in more than 100 leading cancer care facilities and hospitals across Canada, bringing women with cancer together in safe and supportive environments. The real sparkle? After 15 successful years in Canada, Look Good Feel Better workshops continue to be available at absolutely no cost to participants.

Look Good Feel Better relies on the support of member companies like Loblaw Companies Ltd. to continue to keep workshops accessible and free. "Our mission is to provide women with cancer the opportunity to face their treatment looking and feeling their best in the hopes that the improved self image will help them face their cancer with greater confidence and courage," says Sherry Abbott, Executive Director, Look Good Feel Better. "It's thanks to the support of organizations like Loblaw Companies Ltd. that we are able to make it happen."

Sparkle by the numbers

- Look Good Feel Better is celebrating its 15th anniversary: the first workshop in Canada was held in 1992 at Princess Margaret Hospital in Toronto.

- In 2006 Sparkle raised $227,000. This year's goal is to match and exceed that amount!

- Over 450 Loblaw Companies Ltd. stores will participate in Sparkle in 2007

- More than 60,000 women have benefited from Look Good Feel Better workshops in Canada since its inception

- In any given month in Canada, there are typically 140 workshops from coast to coast

- The cost to attend a Look Good Feel Better workshop? $0.00

If a woman you know is experiencing the appearance related changes and challenges of cancer and its treatment, refer her to lookgoodfeelbetter.ca or 1.800.914.5665.

About Look Good Feel Better:

Supported by sponsors and the member companies of the Canadian Cosmetic, Toiletry and Fragrance Association since its inception, Look Good Feel Better is the charity of choice for the cosmetic and personal care industry. Look Good Feel Better is a national, charitable program committed to helping women manage the appearance-related effects of cancer and its treatment. Registered charity #13374 0316 RR0001

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