Howe Sound Brewing Company Ltd.

Howe Sound Brewing Company Ltd.

November 09, 2010 12:07 ET

Local Brewery Making a Difference One Beer at a Time

Howe Sound Brewing launches Ales for Change with Boomers Canadian Red Ale

SQUAMISH, BRITISH COLUMBIA--(Marketwire - Nov. 9, 2010) - Howe Sound Brewing proudly announced their "Ales for Change" series that will contribute a portion of beer sales' profit from this special initiative to important non-profit causes.

The first fundraising beer "Boomer's Canadian Red Ale" was launched last weekend in Victoria, BC with the parents of Andrew "Boomer" Eykelenboom who was a Canadian Arm Forces Medic killed in Afghanistan in 2006. The beer is named in his honour. His parents set up a legacy fund in his name, with all proceeds being given to a CAF trust fund for solders in Afghanistan to distribute to needy causes within the war torn country.

Former Canadian Forces Chief of Defence Staff Rick Hillier was present for the launch.

"We will be contributing one dollar for each sale to the Boomer Legacy Fund," said Leslie Fenn, CEO of Howe Sound Brewery. "We are excited to contribute to our patrol soldiers assisting the local and needy Afghan community."

The mother of the CFA medic Maureen Eykelenboom said, "A company that is so innovatively willing to think way outside of the box and to join with a cause that is helping our soldiers help others as well as to provide a product where a portion of the proceeds will go to the charity, is truly remarkable." - Maureen Eykelenboom, Mother of Andrew Eykelenboom

The brewery has been in the forefront of brewing special beers for environmental, sports, and special events. Under this new program, a designated beer will be sold for a specified non-profit cause, with each beer being marketed for approximately 3 months.

Boomer's Red Ale will be available this week throughout the province at the B.C.'s Liquor Distribution outlets.

Howe Sound Brewery has won awards and international recognition for their creative marketing initiatives. During the Olympics they launched "Three Beavers", and at the start of the recession they came out with "Bailout Bitter".

A family-owned and operated enterprise located only an hour's drive from Vancouver in scenic Squamish, Howe Sound Brewing first opened its doors in 1996 and features a quaint inn with 20 character guestrooms, a picturesque brewpub and restaurant, multi-use conference and banquet rooms, and an internationally recognized microbrewery.

For more information about Howe Sound Brewing, Ales for Change and Boomer's Legacy visit www.howesound.com.

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