Howe Sound Brewing Company Ltd.

Howe Sound Brewing Company Ltd.

March 02, 2011 11:30 ET

Local Brewery Making a Difference One Beer at a Time; Howe Sound Brewing Launches Ales for Change With CPAWS-BC Rockfish Red-Beer for Animals

SQUAMISH, BRITISH COLUMBIA--(Marketwire - March 2, 2011) -

Editors Note: There is a photo associated with this release.

Howe Sound Brewing proudly announces the second beer in their "Ales for Change" series that will contribute a portion of beer sales' profit from this special initiative to the Canadian Parks and Wilderness Society for marine and wilderness conservation in B.C.

"We are thrilled about this series of beers "Ales for Change", as it is a way of giving to environmental and community endeavours creating positive change, while focusing on relevant local and environmental issues. Our brewery has been in the forefront of brewing special beers for environmental, sports, and special causes," says Leslie Fenn, co-owner of Howe Sound Brewing. "Through the partnering with CPAWS-BC, our second beer, "Rockfish Red", will help support marine conservation in Howe Sound and around B.C. – a vital connection in maintaining B.C.'s wild ecosystem."

"We never thought we'd be in the beer business – the sampling is the best part," quips Chloe O'Loughlin, CPAWS-BC executive director. "Our organization is in the business of protecting B.C. wilderness and oceans. We hope this wonderful Rockfish Red beer helps raise awareness of B.C.'s spectacular marine habitats, while raising direct dollars for important marine and terrestrial conservation. Howe Sound Brewing is generously giving us $1 from each bottle sold. That money will help B.C. nature, including rockfish and numerous other marine species that depend on healthy oceans and intact underwater habitats." 

Rockfish, once prolific in the Northwest, are increasingly threatened. B.C. has about 35 species of rockfish – nine of those species now have "at risk" designations. Populations of almost all species of rockfish in Howe Sound and the Georgia Basin, which encompasses Puget Sound and the Strait of Georgia, were historically harvested at high levels, depleting their numbers. Rockfish mature slowly and live up to 150 years, with only sporadic episodes of successful reproduction, making them especially vulnerable to overfishing. Rockfish populations have been severely reduced due to environmental degradation of their habitat near shore, and through pollution of marine waters.

This beer: the brewery's special conservation ale, Rockfish Red, has a slight citrus note and is brewed with Chinook, Cascade and Mount Hood hops with Munich, Caramalt, chocolate and roasted barley. A local ale which is artisan brewed for the wild at heart and the protection of the wild in B.C.

$1 dollar from the sale of this ale supports CPAWS-BC (www.cpawsbc.org), helping to keep Canada wild!

Rockfish Red Ale will be available over the next three to six months throughout Vancouver and Vancouver Island in private liquor stores or through Howe Sound Brewing Company. Howe Sound Brewery has won awards and international recognition for their creative marketing initiatives and new innovative beers.

During the Olympics they launched "Three Beavers", and during the recession they came out with "Bailout Bitter".

A family-owned and operated enterprise located only an hour's drive from Vancouver in scenic Squamish, Howe Sound Brewing first opened its doors in 1996 and features a quaint hotel and internationally recognized microbrewery focusing on local artisan ales.

For more information about Howe Sound Brewing, Ales for Change and Rockfish Red visit www.howesound.com, www.cpawsbc.org.

"brew the beer you wish to see in the world"

26 fine craft brewed ales created locally in the wilds of B.C.

To view the photo associated with this release, please visit the following link: www.marketwire.com/library/20110301-rockfish.jpg

For all media related inquiries regarding Howe Sound Brewing please contact Cinci Csere via the contact information listed below.

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