SOURCE: 1app

1app

June 24, 2015 09:00 ET

Local Businesses Fight Back: 1app Provides the Complete Mobile Solution

Consumers Can Follow All Their Favorite Places on Just One App

SAN DIEGO, CA--(Marketwired - Jun 24, 2015) - 1app (www.use1app.com), the complete mobile solution for real-world businesses, today announced a new mobile app and proximity messaging platform that connects consumers with their favorite local businesses. Every neighborhood is unique, thanks in part to the restaurants, bars, retailer shops and other places that define them. 1app helps local businesses fight back against malls, big brands and e-commerce by giving them complete control of their mobile identity and the tools to extend customer relationships beyond the physical world. Customers using the app get insider information, special offers, and VIP treatment in their favorite neighborhoods.

"While there seems to be an app for just about everything, we noticed there aren't many good quality apps for local real-world places like hotels, retail shops and restaurants," said Cliff Boro, Executive Chairman, 1appWorks. "These small to medium neighborhood businesses (SMBs) are being left behind in an increasingly mobile world, so we created one app where people can follow all the places they love."

The 1app platform instantly provides SMBs with:

-- A world-class mobile app: It's like an app within an app, over which the business has full control. All it takes is a few minutes to set up a profile on 1app.

-- Three types of mobile messaging: Businesses can deliver the right message to the right person at the right time -- in the business, in the neighborhood, and beyond. Creating messages is as simple as posting to a social network.
-- A proximity-based loyalty program: The platform includes a seamless rewards program that allows customers to earn loyalty perks automatically by visiting the business, following the business, and sharing content.

--Real-time insights into who is in the business: Each participating 1app business is equipped with Bluetooth beacons, enabling employees to identify loyal customers or VIPs in real-time and provide special service.

1app is currently conducting pilots in two popular neighborhoods: North Park in San Diego and the Mission District in San Francisco. To date, more than 90 merchants have joined the platform, and over 4,000 people have downloaded the app. Participating merchants span everything from restaurants and bars to specialty retail stores and hair salons.

"1app is perfecto! I get pitched almost daily for loyalty apps, but 1app is different: it's more than loyalty," said Gabriele, manager, Farina, an upscale Italian restaurant in San Francisco. "I can connect with customers more often, send messages, post content like special menu items or fun facts about the chef, and offer incentives for visiting the restaurant."

In just one month, businesses in the 1app pilot are seeing the positive impact of the mobile platform. Merchants are rapidly building a strong base of followers on 1app, with several of them exceeding 600 followers already. Their mobile messaging has successfully engaged existing customers, driven new ones into the businesses, and sparked sharing on social networks.

"We already have more than 200 followers," said Travis, manager, Waypoint Public, a popular gastro pub in San Diego. "These are locals I can actually reach, so I am excited about the program."

"Finally a useful app for my neighborhood," said Michael Kirwan, a local resident in the Mission. "1app brings the neighborhood to life, and gives me special treatment at many of my favorite local spots."

1app is connecting local businesses and consumers one neighborhood at a time, and plans to scale the neighborhood model to other real-world places, such as shopping malls, airports, and universities. The company has raised $3 million in seed funding from private investors and strategic partners. 1app is available for free download at the Apple App Store. Businesses interested in joining the 1app platform can get more information at http://use1app.com/business/.

About 1appworks
1appworks is on a mission to help real-world places take control of their mobile strategy, while providing consumers with an easy way to connect with all their favorite places and get special treatment in the neighborhood using just one app. Strengthening customer connections with a complete mobile solution for SMBs, 1app is the only mobile service that helps local businesses acquire new customers, increase customer loyalty, encourage sharing of content and manage social reputation. Founded in 2013, the company has raised $3 million from a group of private investors led by Neil Senturia and Clifford Boro of the Team Group. For more information, visit www.use1app.com.

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