SOURCE: LINE-X Acquisition LLC

LINE-X Acquisition LLC

June 06, 2012 19:26 ET

Local LINE-X of Brandon Coated a Forklift Pink to Raise Money for Breast Cancer Research

LINE-X of Brandon Supports Local Fundraising Efforts for Susan G. Komen Foundation

HUNTSVILLE, AL--(Marketwire - Jun 6, 2012) - Local LINE-X of Brandon located in Tampa, Fla., a franchise of LINE-X Protective Coatings, the nation's leading developer and provider of high performance protective coatings, recently sprayed a forklift entirely in bright pink LINE-X XTRA to help a local business raise money for a cause that really hits home with them. Each time the pink forklift is rented, 10 percent of the cost is donated to the Susan G. Komen Foundation, the world's largest grassroots network of breast cancer survivors and activists dedicated to the fight against breast cancer.

Florida Lift Systems, headquartered in Tampa, Fla., and a frequent LINE-X customer, is in its 60th year of business as the exclusive distributor of new and used Toyota forklifts throughout Central and Northern Florida and Southern Georgia. Jim Cain, general manager of rental, leasing and transportation at Florida Lift Systems, and his daughter Vanessa annually participate in the Susan G. Komen three-day Walk for the Cure. After an employee was diagnosed and succumbed to cancer last year, Cain decided to take his commitment to the next level.

"The pink forklift was 100 percent Jim's idea," said Jeff Fischer, owner of Florida Lift Systems. "We applaud the uniqueness and creativity he exhibits in this effort. His dedication is another example of the commitment that all of our employees have to finding a cure. All of our associates have been challenged to live up to our theme of 'Going the Extra Mile' this year. LINE-X is an exceptional process for coating forklift trucks to prevent wear. Jim tried this on several forklifts three years ago and the outcome was tremendous. Not to mention, the local LINE-X folks were great to work with!"

When Jeff Fischer contacted LINE-X of Brandon with the proposition, Molly and Kevin Koehnke, owners of LINE-X of Brandon, jumped at the opportunity to participate in this project. The forklift was coated entirely with pink LINE-X XTRA. In addition to its striking visual appeal, the protective coating offers unmatched durability, defending against rust, corrosion, abrasion and UV damage. With its LINE-X application, the specialized forklift will be able to stay in operation and provide charitable contributions for years to come.

"In 16 years we've done a lot of great projects. This is actually one of our favorites because the project is being used to donate to a great cause," said LINE-X of Brandon co-owner Molly Koehnke. "It's such a great idea and we hope lots of people rent the pink forklift!"

Although widely known for its spray-on truck bedliners, LINE-X of Brandon has utilized its award-winning products in other markets including military, industrial and commercial applications, including the U.S. Pentagon. LINE-X's unique solutions for a wide range of applications provide options that are flexible in terms of durability, appearance and protection. LINE-X of Brandon was recently honored in Entrepreneur Magazine's Annual "Top Franchise 500" list and recognized as the #1 Miscellaneous Auto Products and Services Franchise. For more information, visit LINE-X of Brandon, located at 105 Highway 31 South, Suite 113, or call the store directly at 813-627-9603. Groups and individuals interested in renting the pink forklift should contact Florida Lift Systems at 813-621-1000.

Available throughout the company's network of over 500 professional, franchised centers in over 46 countries, LINE-X continues to lead the marketplace with innovative products that provide unique solutions to customers. A recent Frost & Sullivan report shows that the strict quality control guidelines of LINE-X Protective Coatings have positioned the company as a leading supplier to many industries that utilize spray-on applications. The centralized franchise system gives LINE-X control over safety standards, Occupational Safety & Health Administration (OSHA) requirements, training and other industry standards.

About LINE-X Protective Coatings
LINE-X Protective Coatings ( is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Alabama, with more than 500 locations in 46 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at:

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