SOURCE: Solutions Marketing & Consulting LLC

March 06, 2008 10:00 ET

Local Marketing Consultant to Speak at Cause Marketing Conference in San Diego

SCOTTSDALE, AZ--(Marketwire - March 6, 2008) - Elaine Fogel, president and CMO of local marketing agency, Solutions Marketing & Consulting, will be a keynote speaker at the 10th Annual American Marketing Association (AMA) Cause Marketing Conference in San Diego on March 19 at the University of San Diego. She will be addressing nonprofit marketers and business leaders who are capitalizing on cause marketing relationships that benefit their communities and businesses. The theme of this year's conference is, "The Power of Cause Partnerships... The Promise of Corporate Citizenship."

Presentations for business participants will include case studies and best practices in corporate social responsibility that can help companies grow through nonprofit relationships and partnerships. Presentations for nonprofits include a focus on how organizations can increase membership, awareness and sustainable funding through new business building strategies and partnerships.

Fogel is also presenting a breakout session entitled, "Branding Your Nonprofit - An Investment in Your Tomorrows -- How to brand your organization to attract more attention, build its credibility and profile, differentiate itself and grow to bring in more support and revenue."

Cause marketing generally describes a relationship between a for-profit and a nonprofit that brings in funds and resources for the nonprofit, while providing credibility and goodwill for the business. Corporate cause-related sponsorship spending should hit $1.5 billion in 2008, an increase of 4.4 percent, according to the IEG Sponsorship Report's recently released forecast.

Elaine Fogel is chair of the AMA's Nonprofit Special Interest Group (SIG), connecting nonprofit marketers throughout North America, as well as a member of the Association of Fundraising Professionals international communication and marketing committee and board member of its Greater Arizona Chapter. She is a senior contributor to, a publication distributed to over 280,000 marketing professionals worldwide, and its Daily Fix blog. Fogel launched her Valley-based business in 2005 after relocating to Phoenix from Toronto, Canada.

For more information on the 10th Annual AMA Cause Conference, e-mail or call 619-402-7825.

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