October 05, 2010 11:15 ET

Local Multicultural Society Unveils a Funky New Social Movement for Youth; North Shore Multicultural Society Introduces Neonology, the Study of the New

NORTH VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 5, 2010) - A one of a kind anti-racism program that encourages and empowers youth to engage in their communities and to "think outside the box", Neonology is the brainchild of the North Shore Multicultural Society, a recipient of the 2010 AMSSA Riasat Ali Khan Diversity Award. By educating youth about issues of diversity and inclusiveness in their community, Neonology aims to break down the invisible barriers that separate all of us from one another and sometimes even ourselves.

"The idea came from the understanding that traditional youth-directed anti-racism programs did not capture the youth's interest in an effective way." - Jian Pablico, Youth Programs Coordinator

The program's interactive educational workshops allow for a safe place for youth to share their experiences and its neon initiative clubs give youth the opportunity to create their own projects. Encouraging a critical discussion about the influence of media on thinking, Neonology has a strong presence in the social media world (Facebook, Twitter, YouTube) as well as online at The program will also be presented to an additional 1000 students in the 2010/2011 school year.

"North Shore students are excited to have a program that allows them to have authentic experiences and to share their experiences with others." - Pablico

Funded by Welcome BC's Welcoming and Inclusive Communities and Workplaces Program (WICWP), Neonology is a project of the North Shore Welcoming and Action Committee (NSWAC) with North Shore Multicultural Society (NSMS) as the lead agency for the project.

For more information about Neonology visit or follow @neonology on Twitter.

Contact Information

  • Neonology Media Contact:
    Cinci Csere
    EAT Communications