December 13, 2011 14:39 ET

Local Ontario Retailer Factorydirect Officially Moves and Expands Its Mississauga Store

Introduction of Larger Format Stores and Wider Selection of Household Merchandise Are a Huge Hit for Local Retailer

MISSISSAUGA, ONTARIO--(Marketwire - Dec. 13, 2011) -

Editor's Note: There are two photos associated with this press release.

Locally-based Ontario retail chain, Factorydirect officially launched its new format store at 1310 Dundas Street East in Mississauga today. This store opening marks the change over from Factorydirect's original boutique store (launched 16 years ago) to its larger format "customer-friendly" retail store concept.

"We are thrilled to have recently relocated and expanded our Mississauga store. The opening of this "larger format" store really marks the fact that Factorydirect is changing to enhance its customers overall shopping experience by offering a wider product selection in a pleasant and friendly environment," said Jodie O'Toole, vice president of Factorydirect. "We have been introducing larger format Factorydirect stores across the province and we are realizing and showing growth and opportunity in our business."

To celebrate the grand opening of Factorydirect Mississauga, Factorydirect's Vice President Jodie O'Toole and the Executive Director of The Mississauga Food Bank, Chris Hatch, were on hand to showcase Factorydirect's wide assortment of household essentials being donated to The Mississauga Food Bank.

"We are pleased to welcome Factorydirect to our network of supporters who enable us to meet the needs of those living in poverty here in Mississauga. We congratulate Factorydirect on the opening of their newest location in Mississauga," said Mr. Chris Hatch, executive director of The Mississauga Food Bank.

Factorydirect specializes in sourcing and selling deals on quality brand name products that can be significantly cheaper than other retailers.

"As Mayor of the City of Mississauga, I am delighted to welcome Factorydirect to its new location in our city and I am sure that customers will be delighted with the wonderful products and savings they will be able to enjoy. I would also like to commend Factorydirect for donating household items to the Mississauga Food Bank, helping those in need in our community," said Hazel McCallion, City of Mississauga Mayor.

Factorydirect is aware of the impact that its products have on families in the community and once again this year, Factorydirect is contributing its products to the CP24 CHUM Christmas Wish program.

"We really want to thank Factorydirect for its continued support of the CP24 CHUM Christmas Wish," said Chris Gordon, President, Bell Media Radio and President of the CHUM Charitable Foundation. "Each year we are challenged to fill toy orders with appropriate items for teens and Factorydirect has allowed us to select the items that would be best for our recipients. The Factorydirect donation puts a smile on the faces of young people in need during the holiday season. Thank you for helping to give a kid a Christmas."

Factorydirect offers its Mississauga customers incredible deals on thousands of different brand name products from a wide variety of commodities including: computers and notebooks, electronic devices, cell phones, cameras, pet supplies, health and beauty, seasonal, and many other household items.

More about Factorydirect

Factorydirect is one of Canada's largest and oldest liquidation retailers currently operating 20 stores in Ontario. Since 1995, Factorydirect has been at the forefront of the Liquidation market in Canada. The company specializes in purchasing large quantities of new, retail, refurbished, end of line and surplus consumer and office products from manufacturers, liquidators and distributors worldwide. The savings that Factorydirect realizes through its buying power are then directly passed on to their customers.

"Follow our updates @fddeals: http://twitter.com/#!/fddeals"

"Connect with us on Facebook: http://www.facebook.com/pages/factorydirectca/321717500949?ref=ts"

Check out our factorydirect website at: www.factorydirect.ca

To view the photos associated with this press release, please visit the following links:



Contact Information

  • For more information, and/or to book interview opportunities
    contact: Factorydirect
    Jane Hunter
    Media Co-ordinator
    (416) 464-7301