SOURCE: California Milk Processor Board - GOT MILK?

California Milk Processor Board - GOT MILK?

July 15, 2011 12:01 ET

Local Park Gets Green Makeover

GOT MILK?, Sunnyside Farms Donate Environmentally Friendly Playground to Turlock

SAN CLEMENTE, CA--(Marketwire - Jul 15, 2011) - The playground at Bristol Park in Turlock, Calif. is roughly 20 years old, in major need of a facelift and some TLC. Sadly, in today's economy, community projects like renovating an aging park can get put in the backburner due to budget cuts. To the rescue came unlikely heroes: the California Milk Processor Board (CMPB), the creator of GOT MILK?, and Turlock-based Sunnyside Farms.

GOT MILK? and Sunnyside Farms are donating a new playground that would make neighboring cities "green" with envy. To demonstrate their support for healthy, strong families and green projects, more than 41,000 milk jugs were recycled to create a new state-of-the art, environmentally friendly children's playground at Bristol Park.

"We want to create a network of healthy and active families," says Steve James, executive director of the CMPB. "Through this playground project, we are promoting the importance of outdoor physical activity and encouraging green living."

Earlier this year, GOT MILK? committed to build environmentally friendly playgrounds with local milk processors in California. Sunnyside Farms was the first to collaborate with GOT MILK? on the project. Officials with the city of Turlock say the unexpected gift came at the right time.

"Funding for revamping parks is scarce, nonexistent nowadays, because other city projects take greater priority," says Mayor John Lazar. "We thank GOT MILK? and Sunnyside Farms for putting their money where their mouth is and for going into neighborhoods to build much-needed outdoor recreation."

The tan-and-green colored playground at Bristol Park was designed by Progressive Design Playgrounds (PD Play), which encompasses a 47 foot by 39 foot area and comes fully equipped with slides, swings, monkey bars and climbing equipment. It is compliant with the Americans with Disabilities Act (ADA).

Because the play structure is a community-oriented project meant to create goodwill, the city of Turlock and Sunnyside Farms are inviting residents to come together from 9 a.m.-3 p.m. on Saturday, July 16, to roll up their sleeves and help put the finishing touches in the new park. Volunteers who attend will be treated to GOT MILK? gifts and a free BBQ lunch. A ribbon cutting ceremony will take place at 4 p.m.

The recycled play structure replaces the old Bristol Park playground, one of the oldest in the city, at 2500 Castleview Drive, Turlock, Calif.

"This is our way of giving back to a community that's been good to us," says Scott DeAraujo of Sunnyside Farms. "We are helping build a playground in our backyard, which will hopefully serve to build strong, healthier families."

For more information on the benefits of milk for healthy families, please visit www.gotmilk.com.

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

About Sunnyside Farms
Super Store Industries' Turlock Dairy Division first opened its doors as Mid Valley Dairy - Turlock in 1988. Because of the success of our sister plant in Fairfield, the Turlock Dairy Division was opened to provide ice cream and cultured products under the Sunnyside Farms label for our investors. With a small group of associates who came from the Fairfield plant combined with a small, local group of experienced dairy workers, Mid Valley Dairy - Turlock was launched and immediately became known for high quality products delivered to customers on time and for a reasonable price.