March 06, 2007 07:00 ET and Idearc Media Sign Distribution Agreement® Advertisers Receive Premier Placement on

IRVINE, CA -- (MARKET WIRE) -- March 6, 2007 -- Corporation (NASDAQ: LOCM), a leading local search engine, and Idearc Media Corp. today announced a distribution agreement that allows Idearc to place its® advertisers' content on Under this agreement,'s performance-based advertisers will receive priority placement in the "Featured Sponsors" section of the Web site.

"As a local search expert, we are pleased to partner with to launch this premium service for our advertisers," said Eric Chandler, President - Internet for Idearc Media. "This new agreement expands our distribution, allowing us to deliver relevant search campaigns for a greater number of our local and national advertisers.", an expert in local search, had more than 2.8 billion network searches in 2006. It features listings for more than 18 million businesses in the United States, 11 million of which feature enhanced content. has an attractive revenue model that includes fixed-fee and industry-leading performance-based advertising products, such as Pay Per Click, that enhance its basic listing content. Fixed-fee advertising includes options such as advertisement placement on, extended reach and Web site development for advertisers. Performance-based advertising products generate revenues when consumers connect with advertisers by clicking on their electronic advertising or by calling their businesses.

"As a top 100 website, continues to develop great relationships within the local search arena," said Heath Clarke, Chief Executive Officer and Chairman, "This expanded agreement allows us to increase monetization of our site. Additionally, Idearc Media's large base of's local advertisers will enable users to find even more highly relevant local businesses to connect with and purchase from."

In 2006, received over 100 million unique monthly visitors, and delivered hundreds of millions of search results.'s search results include national, regional and local advertisers and traditional business listings. Published reports suggest that up to 30 percent of all Internet searches are local in nature. comScore reports that the number of Internet searches continues to increase annually which points to a strong future for the local search industry. Featured Sponsors on typically include highly relevant information about businesses including hours of operation, discounts and special offers.

About Idearc Inc.

Idearc Inc. (NYSE: IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages and smaller-sized portable Verizon® Yellow Pages Companion Directories,® (, Superpages Mobile(SM), Solutions At Hand™ magazine and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. In addition, Idearc is the largest publisher of Hispanic directories in the United States., the expert in local search with more than 2.8 billion network searches in 2006, includes a comprehensive list of businesses in the United States -- a total of more than 18 million. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit

About (NASDAQ: LOCM), is a Top 100 website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on with subscription, pay per click, banner and pay per call ad products. For more information, visit