SOURCE: Interchange

July 31, 2006 03:01 ET

Local.com™ and Verizon SuperPages Partner for Advertiser Distribution

IRVINE, CA -- (MARKET WIRE) -- July 31, 2006 --Interchange Corporation (NASDAQ: INCX), owner of Local.com™, a leading local search engine, and Verizon Information Services (VIS), a division of Verizon Communications Corp. (NYSE: VZ), today announced an agreement to distribute Verizon SuperPages.com's advertisers on Local.com.

SuperPages.com advertisers' sponsored listings will appear alongside Local.com's algorithmic search results. Consumers who click through on these sponsored listings generate revenue for both SuperPages.com and Local.com.

"This partnership provides relevant sponsored listings to Local.com users," said Jennifer Black, Interchange Vice President of Marketing. "The high quality traffic on Local.com combined with these partnerships improves the monetization of the site while giving consumers more comprehensive search results of local businesses."

About Verizon Information Services

Verizon Information Services, a division of Verizon Communications Corp., is based in Dallas and is the nation's most advanced provider of yellow pages and related shopping information. The company has annual revenues of $3.5 billion from products that include Verizon Yellow Pages directories; the Verizon SuperPages.com (www.superpages.com) online directory; the SuperPages On The Go information directory offered on Verizon Wireless and other wireless carriers; and a Hispanic online shopping resource (www.superpages.com/espanol).

About Interchange Corporation

Interchange Corporation (NASDAQ: INCX), owns Local.com (www.local.com), a leading local search engine (ranked #102 in US website traffic - June 06 comScore). Local.com attracts over 8 million visitors each month seeking information on local businesses, products, services and people. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results. These results include special offers from local businesses, reviews from other users, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.

Contact Information

  • Corporate Contact:
    Jennifer Black
    Vice President of Marketing
    jblack@local.com
    (949) 784-0800

    Investor Relations Contact:
    John Baldissera
    BPC Financial Marketing
    (800) 368-1217