SOURCE: Local.com

May 03, 2007 07:00 ET

Local.com Enhanced With Drill-Down Search Capabilities

Boosts User Experience With Streamlined Results and Additional Functionality

IRVINE, CA -- (MARKET WIRE) -- May 3, 2007 -- Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced the launch of powerful new site navigation and a refined user interface.

The enhanced Local.com interface offers a more streamlined look and feel on the search results page, with fewer advertising units. The site now exhibits a three-column design to provide space for the intuitive navigation panel, which provides advanced features that enable users to easily:

--  Sort search results by rating, distance, business name and category
--  View search results within a defined radius
--  Filter results by related categories and nearby cities
--  Sort by star ratings and read user reviews
--  Access recent searches, which are now automatically saved for easy
    reference
    
"We continually strive to deliver a better local search experience for our users," said Bruce Crair, Local.com president and COO. "Our new user interface allows for easier point-and-click navigation, and is directly related to our strategy of growing our page views per user and driving repeat traffic. We believe Local.com is one of the only local search engines offering users the ability to refine their searches quickly using numerous filters. As a result of the new layout we have seen an immediate page view per visitor increase."

Local.com lists over 16 million businesses nationwide, and recently introduced its Local Promote™ service. Local Promote allows businesses to list and update their business information and description on Local.com, further increasing the accuracy and relevance of search results on Local.com. Local.com is currently receiving hundreds of requests per day from businesses wanting to update their profiles, and it is expected that these businesses will be targeted with the company's other local ad products.

According to search technology research firm TeleMapics, Local.com delivers the industry's most relevant local search results to users. To experience the new Local.com go to: http://www.local.com.

About Local.com

Local.com (NASDAQ: LOCM) is a Top 100 website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. For more information visit: www.local.com.

Forward-Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend' and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions' technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Contact Information

  • Media Contacts:

    Cameron Triebwasser
    Local.com
    949-789-5223
    949-233-4480
    Email Contact

    Dan Chmielewski
    Madison Alexander PR
    714-832-8716
    949-231-2965
    Email Contact

    Investor Relations Contact:

    John Baldissera
    BPC Financial Marketing
    800-368-1217