SOURCE: Local.com

April 10, 2007 07:00 ET

Local.com to Share Insights Into Local Search Market at Web 2.0 Expo

Vice President to Present at Premier Web Technology Conference; Also Named a Judge of Prestigious Webby Awards

IRVINE, CA -- (MARKET WIRE) -- April 10, 2007 -- Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced that vice president of marketing, Jennifer Black, will be a featured presenter at "Web 2.0 Expo 2007," April 15-18, 2007, in San Francisco.

Black will be one of five top industry executives who will participate in a session titled "Local Search Marketing: Let's Get Small" to be held on Monday, April 16. Black will be joined by senior executives from Hitwise, Intuit, Local Matters and Yahoo! Local.

"Local search is experiencing significant growth, and industry analysts predict revenues for the industry will more than double this year," said Black. "Web 2.0 provides the perfect opportunity to discuss this trend and explore how businesses can use local search advertising to drive customers to their business using integrated listings, links and other content."

The session is part of Web 2.0's Marketing & Community track, exploring fundamental issues of how companies and communities interact online, and how marketing works in the new world of Web 2.0. In addition to local search marketing, topics include new techniques in online marketing, search engine marketing and search engine optimization, community evangelism, blogging, podcasting and vlogging, viral marketing and PR, and social networking sites & services.

Black has also been named a judge of the 11th Annual Webby Awards, to be presented in June. For more than a decade, The Webby Awards (hailed as 'The Oscars of the Internet' by The New York Times) has been celebrating and discovering the most creative and innovative people and sites online. For the first time, The Webby Awards will be recognizing the very best interactive advertising, online film and video, and mobile sites and content created specifically for the Web. The Webby Awards is presented by The International Academy of Digital Arts and Sciences.

About Local.com

Local.com (NASDAQ: LOCM) is a Top 100 website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products.

About Web 2.0 Expo 2007

Web 2.0 Expo is an annual industry event that brings together technical, design, marketing, and business professionals who are building the next generation web. Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. The Web 2.0 Expo is co-presented by CMP Technology and O'Reilly Media.

Contact Information

  • CONTACTS:
    Cameron Triebwasser
    Local.com
    949-789-5223
    Email Contact

    Dan Chmielewski
    Madison Alexander PR
    714-832-8716
    M: 949-231-2965
    Email Contact

    Investor Relations Contact:
    John Baldissera
    BPC Financial Marketing
    800-368-1217