SOURCE: Local.com

October 25, 2006 03:30 ET

Local.com to Showcase New Online Advertising Products at ad:tech New York

IRVINE, CA -- (MARKET WIRE) -- October 25, 2006 -- Interchange Corporation (NASDAQ: INCX), owners of Local.com, a local search engine ranked 4th for pure-play local search, will demonstrate new online advertising products at ad:tech New York, Nov. 6-8 at the Hilton New York, Booth 226. Interchange and Local.com are also sponsors of ad:tech.

The company will showcase new products including LocalPromote™, a cost-effective advertising product designed to make it fast and simple for local businesses without an online presence to create a comprehensive company profile that describes their products and services. The profile is then distributed by Local.com to more than 20 local search sites including Local.com, Yahoo!, and Google, as well as mainstream online directories like Switchboard, insiderpages and many others.

Local.com specializes in local search, and is a Top 100 destination site for Internet users, according to comScore. Local.com was recently reported by TeleMapics as consistently providing the most relevant local search results.

About Interchange and Local.com

Interchange Corporation (NASDAQ: INCX) owns Local.com (www.local.com), a leading local search engine (ranked #79 in U.S. website traffic with 6.2% reach -- July 2006 comScore). Local.com attracts more than 10 million monthly unique visitors seeking information on local businesses, products, services and people. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results. These results include special offers from local businesses, reviews from other users, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

Local.com is registered trademark of local.com