SOURCE: LocateADoc

LocateADoc

February 06, 2012 10:18 ET

LocateADoc.com Announces "Bridalplasty" Show Is Causing Breast Lift Rise

Brides-to-Be Requesting Breast Lift Procedures Following Their Pre-Wedding Weight Loss

ORLANDO, FL--(Marketwire - Feb 6, 2012) - Every bride wants that perfect dress on their wedding day, but for some women, the way their body looks in that wedding dress is becoming just as crucial. For years, brides-to-be have gone on pre-wedding diets to achieve their desired look, but some are noticing the saggy breasts that come with weight loss need a little adjusting before they say "I do."

According to surgeons with LocateADoc.com, increasing numbers of brides are undergoing a nip and tuck before the big day. Particularly, brides are requesting breast lifts, quickly making the procedure a bridal trend.

"With reality shows like 'Bridalplasty,' where brides compete for cosmetic enhancement before their weddings, you can see how the trend has really taken off," said Karen Castillo of LocateADoc.com.

More than 90,000 breast lift procedures were performed in 2010, the American Society of Plastic Surgery reports, making them the 7th most popular cosmetic procedure among female patients, especially brides. The increased number of breast lifts represents a 3 percent hike from 2009.

With brides heading to the gym to lose weight and shape up for their weddings, the focus on appearance is greater than ever. Though many brides are losing the weight they desire, they are left with sagging breasts and excess skin. These weight loss brides are turning to liposuction, tummy tucks and breast lifts to shape up their bodies before the wedding day.

These brides are also finding inspiration in celebrities who are also getting plastic surgery before their big wedding day. US Weekly reports Kris Jenner had a facelift before her daughter Kim Kardashian's wedding. Some websites have speculated Chelsea Clinton, daughter of former president Bill Clinton, has a sleeker looking nose and a more defined jaw in wedding pictures. In Touch Weekly is reporting singer Jessica Simpson is considering a breast reduction before her wedding to NFL star Eric Johnson.

"There is no question these celebrities inspire others to consider elective surgery," said Castillo.

While breast lift procedures may seem like a quick fix, it is still a major surgery. It takes anywhere from one week to a month to recover. The surgery is invasive, removing excess skin and repositioning and reshaping the remaining tissues and nipples. Moreover, the procedures are elective, so patients will most likely be paying out of pocket for these procedures.

Still the risks and costs do not seem to be hindering brides. Castillo remarked, "Women are finding the surgery is just as important as finding the right dress."

LocateADoc.com is a premier online physician directory connecting you with more than 150,000 doctors in specialties such as Cosmetic and Plastic Surgery, Bariatric, IVF, Hair Restoration, LASIK and Cosmetic Dentistry.

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