SOURCE: Safely

February 23, 2012 09:00 ET

Location Labs' Safely Division Announces Global Partnership With Telefonica

Safely, the Mobile Security Division of the US Company, and Telefonica, Will Jointly Develop Location-Based Services Aimed at Families

EMERYVILLE, CA--(Marketwire - Feb 23, 2012) - Safely (, a division of Location Labs (, and Telefónica Digital have signed a strategic global agreement to develop safety and security services for families in the different geographical areas where Telefónica operates.

The Telefónica partnership marks a major international expansion for Safely services, which are already available on more than 180 million phones across Tier 1 wireless operators in North America.

According to Tasso Roumeliotis, Founder and CEO of Location Labs, "This is a major agreement for us since Telefónica is one of the most forward-looking operators in the world and is spearheading the roll-out of a new generation of services centred on mobile personal safety."

On the heels of announcing one billion location checks ( on its Family Locator platform, Safely continues to build momentum with this Telefónica partnership which represents international expansion and addressable market growth of over 227%.

For more information about Safely services, visit the Safely booth (AV100) at Mobile World Congress in Barcelona.

About Safely and Location Labs

Established in 2011, Safely is a division of Location Labs and provides services that enhance the personal safety and security of millions of families. Nearly a dozen Tier 1 wireless carrier services are powered by Safely, helping family members to protect and keep tabs on each other through mobile alerts and online activity reports.

The Safely suite of digital parenting technologies includes: Family Locator, a mobile location service available as AT&T FamilyMap, Sprint Family Locator and T-Mobile FamilyWhere in the US; Drive Safe, the only carrier-grade, patent-pending safe-driving service on the market, available as Sprint DriveFirst and T-Mobile DriveSmart Plus; Phone Controls, the most advanced mobile phone controls and usage analytics service, available as Sprint Mobile Controls; and Safely Social Monitor, an online service that helps parents stay informed about kids' social network activities.

Location Labs has raised $26MM in venture financing from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, and Mitsui Ventures and was named to Inc.'s 500/5000 list of America's Fastest Growing Private Companies in both 2010 and 2011. The company is headquartered in Emeryville, California and operates globally in the US, Europe, and India. For more information: and

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