SOURCE: LocationInsight

LocationInsight

July 17, 2013 09:00 ET

LocationInsight and AAA Carolinas Team to Drive Hyper-Local Customer Connectivity

Enhanced Integration With Facebook and Foursquare to Drive Improved Communications at Scale

DENVER, CO--(Marketwired - Jul 17, 2013) - LocationInsight, a leading provider of location marketing technology, announced today the launch of its local marketing technology for AAA Carolinas, providing an enhanced local experience for AAA customers on Facebook and Foursquare. This addition of LocationInsight solutions makes AAA one of the very first institutions to take advantage of Facebook's new Parent-Child Pages locator system, which allows each of its neighborhood locations to offer more accurate and relevant information on office-based services and promotions to local members.

"As widespread adoption of Facebook and Foursquare is hitting critical mass, the social networks have become an important destination for AAA Carolinas," said Heather McBrien, Digital Marketing Manager at AAA Carolinas. "However, with the sheer number of local offices in the region, it became difficult to manage each location's hours of operation, service offerings, promotions and other unique information. With LocationInsight's location management solution, we can now effectively manage each of our locations' social pages with accurate information at scale."

Facebook Parent-Child Pages Now Scale Quickly with LocationInsight Technology

Facebook's newly launched Parent-Child Pages allow AAA Carolinas and its locations the ability to develop a localized presence using the LocationInsight platform. By using LocationInsight for Facebook, AAA Carolinas can manage all its local office pages to push consistent updates and content to all corporate pages, as well as individual location pages. This new functionality makes it easier for AAA Carolinas to begin to localize their voice at scale in social media. The AAA Carolinas parent page has an interactive map locator function that links to each AAA location child page, which displays office hours, office services and local promotions for each individual office.

New Foursquare Integration Gives Additional Touch Points to AAA Carolinas Customers

Foursquare integration connects each of the AAA Carolinas office location pages with official data pushed out by the company, allowing AAA Carolinas to match complete and accurate office data with the social engagement of their customer check-ins. Additionally, by implementing LocationInsight's solutions for both Facebook and Foursquare, AAA Carolinas' enhanced social presence will boost its page-ranking influence for SEO -- particularly in mobile.

"LocationInsight's location management technology makes it easy for companies like AAA Carolinas to control their brand message and identity across multiple platforms and publishers, as well as on their location pages," said Ari Kaufman, CEO of LocationInsight. "Our technology streamlines the process for updating each location's individual page to promote the maintenance of accurate and relevant content. Through our social partners, including Facebook and Foursquare, we are now able to offer another layer of scalable location management to clients like AAA Carolinas."

About LocationInsight
LocationInsight helps large advertisers capture digital customers and connect them to in-store activity. Our Location Marketing Technology promotes millions of locations worldwide for brands like Bank of America, Western Union, Allstate and Suzuki.

LocationInsight combines the industry's most advanced location platform with unique data management and content syndication solutions. The platform powers robust web and mobile locators that support incremental search traffic and integration across marketing channels to help our customers drive location-specific purchases and conversions.

About AAA Carolinas
AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 1.8 million members with travel, automobile and insurance services while being an advocate for the safety and security of all travelers. 

Connect with AAA Carolinas on Facebook at www.facebook.com/aaacarolinas and follow us on Twitter at @AAACarolinas.

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