NEW YORK, NY--(Marketwired - July 13, 2016) - OrderGroove, the leader in SaaS-based subscription enablement technology and solutions, announced today a renewal contract with L'OCCITANE US. L'OCCITANE was an early adopter of the subscription service model, launching the initial program with OrderGroove in 2013. The integration of OrderGroove's cutting-edge technology paid off for them, as the beauty company showed these healthy returns on their investment in subscription services.
- 42 percent increase in annual year-over-year subscription revenue growth
- 95 percent subscriber retention rate, month-over-month
- Upward trending for average subscription value and subscriptions per subscriber
Partnering with OrderGroove in 2013 to provide subscription services as a means to move from transactions to relationship-building with their most valued customers proved to be prophetic, as the two companies were on the leading edge of the new commerce paradigm. In fact, subscription-based businesses were the fastest growing segment of eCommerce in 2015, and Ad Age reports that "CPG eCommerce sales soared 42 percent last year, well ahead of overall growth in ecommerce… according to data analytics firm 1010data."(1)
"Ecommerce is a key element of our business strategy, and we're obviously pleased with the results we see with OrderGroove," says Thalie Farinaud, AVP of Digital & CRM, L'OCCITANE. "Having a partner that possesses such a high level of subscription expertise along with their unparalleled technology positions L'OCCITANE US to build-out an even more successful subscription program and engage our customers at a deeper level. They're not just a technology vendor, we view their team as a trusted partner and advisor."
L'OCCITANE is one of many top worldwide brands partnering with OrderGroove to adopt the subscription model to help transform their businesses. Other well-known OrderGroove clients include market leaders such as L'Oreal, Walmart, GE, Nestle and PetSmart.
(1) "CPG E-Commerce Sales Soared 42% Last Year, Fueled by Amazon." Advertising Age. http://adage.com/article/ad-age-annual/cpg-e-commerce-sales-soared-42-year-driven-amazon-subscriptions/302405/
OrderGroove's enterprise SaaS-based Subscription Enablement Technology™ is the first to empower global B2C companies and marketers to turn customer loyalty into exclusivity, maximizing revenue growth, customer lifetime value and profitability. The platform, coupled with subscription-specific data and analytics, currently serves the retail and CPG verticals, helping many of the largest Fortune 2000 establish long-term relationships with their most valuable customers. For more info, please visit www.ordergroove.com.