SOURCE: OrderGroove


September 16, 2013 08:30 ET

L'Occitane Selects OrderGroove to Power Subscription Commerce Revenue and Operations

NEW YORK, NY--(Marketwired - Sep 16, 2013) - OrderGroove, the leading provider of subscription commerce solutions, today announced that L'Occitane, a global omnichannel beauty retailer, has selected OrderGroove's Subscription Retail platform to power its subscription business.

L'Occitane is dedicated to providing customers with a simple, hassle-free way to purchase their natural beauty, skincare, haircare & fragrance products on a recurring basis, both online and via their 2,000 boutique locations worldwide. The company integrated its eCommerce site with OrderGroove's platform to support their goal to move beyond one-time transactions, build recurring revenue, and maximize brand loyalty while providing a more convenient and seamless shopping experience for L'Occitane customers.

OrderGroove will manage the entire L'Occitane Auto-Replenishment Concierge Service from front-end design to payment processing to email marketing campaign integration -- helping L'Occitane attract new customers, retain existing ones, and increase subscription revenue. Furthermore, OrderGroove's continuous data monitoring, analysis, and subscription marketing services will maximize conversion and retention for the program. OrderGroove was selected due to the powerful combination of the company's sophisticated technology and subscription commerce best practices.

"Achieving the highest levels of customer satisfaction is our top priority because we are committed to providing an exceptional customer experience. We needed a solution like OrderGroove that would allow us to retain our most valuable customers, react quickly to changing consumer demands, and deliver shopping experiences that make it easier and more convenient for our customers to purchase online. We are confident that we made the right choice with OrderGroove -- a scalable platform that can support the rigorous demands of our large, rapidly growing digital commerce operation," said Christina Polychroni, VP of Marketing at L'Occitane. 

"Leading companies like L'Occitane recognize the need to be differentiated to successfully compete in today's rapidly changing retail environment. We're thrilled to be partnering with L'Occitane as we launch their subscription commerce business," said Greg Alvo, CEO at OrderGroove. "Our partnership with L'Occitane demonstrates the success we are having with world-class retailers and brands. We are excited to see a rapidly increasing number of well-established companies moving their mission-critical subscription commerce business onto our platform."

About L'Occitane:

Founded by Olivier Baussan over 35 years ago, L'OCCITANE captures the true art de vivre of Provence, offering a sensorial immersion in the natural beauty, fragrance and lifestyle of the south of France. From the texture of L'OCCITANE products to their scent, each skincare, body care and fragrance formula promises pleasure through beauty and well-being -- a moment rich in enjoyment and discovery that goes beyond tangible benefits to create a different experience of Provence. With traceable, efficacious ingredients, experiential formulations, and a commitment to social responsibility, L'OCCITANE unites nature and lifestyle to provide peaceful, earthly calm with the benefit of visible, tangible results. L'OCCITANE products are available at, 190 boutiques nationwide and over 2,000 boutiques worldwide.

About OrderGroove:

OrderGroove is the leader in subscription commerce solutions, empowering brands to identify, interact, and deepen relationships with their most profitable customers. The company's revolutionary Subscription Retail Platform, coupled with its team of subscription marketing specialists and data analysts, allows retailers to tap into the power of convenience to turn new and existing customers into repeat buyers -- increasing purchase frequency, annual spend & customer lifetime value by 200 - 400%. Brands using OrderGroove include CVS, Dollar General, Grainger, Jockey, L'Oreal, NBTY, Swanson Health and 70+ others. The company is privately held and headquartered in New York, NY. For more information, please visit, email, or call (866) 253-1261.

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