SOURCE: Business Review Australia

Business Review Australia

November 30, 2011 14:13 ET

L'Occitane's "True Story" Leads the Natural Beauty Industry

SAN DIEGO, CA--(Marketwire - Nov 30, 2011) - Business Review Australia features L'Occitane whose "true story" leads the natural beauty industry.

The story of L'Occitane begins in France in 1976 when founder Olivier Baussan developed a skincare and fragrance line inspired by the natural plant-based remedies of the Mediterranean culture. Utilising science to create patented natural products, L'Occitane grew to become the three brands: L'Occitane, Melvita, and Le Couvent des Minimes which are sold globally in 1,800 shops worldwide. L'Occitane expanded to Australia in 2000 and currently has 31 stores.

"One of the competitive advantages is that we have a brand with very unique core values. Three strong values, the first one being authenticity, the second one being sensoriality and respect. All of our strategy goes around those three core values," explains Caroline LeRoch, General Manager of L'Occitane Australia.

L'Occitane's three core values of authenticity, sensoriality, and respect provide a foundation for quality and ethics. The company prides itself on providing customers with "authentic" products made from all natural ingredients that limit the use of parabens, chemical sun filters, phthalates, and silicones. Additionally, the ingredients are sourced from Provence and the products produced in their Manosque facility.

L'Occitane is also a socially responsible company that works to limit their negative impact on the environment and to sustain biodiversity and certain plants. The company reduces as much outer packaging as possible and uses recycled material as much as possible. Finally, L'Occitane provides sensoriality, an awakening of all the senses, into their products and store experience.

Currently, L'Occcitane is preserving its unique store experience for consumers through a store refurbishment process. Its future plans involve sharing the L'Occitane "true story" with more consumers by opening more stores, expanding its online presence and website audience, and offering fully personalised counters at department stores and pharmacies.

Read the article here.

About L'Occitane

The story begins in Provence, in 1976, when L'OCCITANE was created by Olivier Baussan...

Drawing inspiration from Mediterranean cultures, he developed skincare products and fragrances that were natural and authentic, effective and deliciously appealing.

L'OCCITANE beauty products are a true art de vivre devoted to well-being. L'Occitane bring together nature and research, following the principles of phytotherapy. The company creates patented natural complexes and test the effectiveness and tolerance of our formulas under medical supervision. L'Occitane replace or limits the concentration of parabens, chemical sun filters, phthalates and silicones...

L'OCCITANE is a socially responsible company, committed to limiting the impact of its actions and products on the environment.

From the very beginning, L'OCCITANE has established links beyond the Mediterranean and supported sustainable development programs. Today, the L'OCCITANE Foundation continues to support these projects -- projects that give the brand its meaning and purpose.

About Business Review Australia

Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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