SOURCE: Wordlock, Inc.

June 30, 2008 08:00 ET

Lockers Get a Makeover This Back-to-School Season With Words; Keep the Numbers in Math Class

Wordlock® Gives Consumers a Customized and Easy Way to Remember Lock Combinations, While Ensuring Maximum Security

SANTA CLARA, CA--(Marketwire - June 30, 2008) -


News Facts

  • This back-to-school season, students can keep personal belongings secure in their lockers with W-O-R-D-S, not numbers. Wordlock® Inc. developed a family of combination locks that can be used with lockers, bikes, backpacks or anywhere else a standard numerical combination lock might appear.
  • Students will no longer need to remember long numerical locker combinations and can instead select easy-to-remember four- or five-letter words that have meaning and reflect personal interests such as: S-P-O-R-T, D-A-N-C-E or best friends' names, like B-R-A-D or S-A-R-A-H.
  • Wordlock provides maximum security with thousands of word and letter combinations to choose from to ensure nobody guesses the combination. The lock is all metal construction and the shackle is made of hardened steel. The word and letter codes can be easily reset as often as needed.
  • For kids who enjoy riding a bike to school or cruising the trails with friends on the weekends, Wordlock offers a colorful line of cable bike locks that replace bike lock keys and numerical combinations that are often lost or forgotten.
    • Bike locks are 5-feet long made with heavy-duty, weather-resistant, braided-steel cable.
    • Choose from thousands of word and letter combinations such as T-I-R-E, P-A-T-H or F-A-S-T. The user-friendly bike locks are available in hip colors like pink, red, black and blue.
    • Wordlock bike locks retail for $14.99; prices may vary.

  • Wordlock also offers a line of combination locks that can be used to lock backpacks during the school week or luggage on weekend get-aways; travel locks are Travel Sentry® approved.
  • The modern and customizable padlocks come in a variety of colors including red, pink, silver and black. Wordlock padlocks retail for $9.99; prices may vary.
  • Wordlocks are currently available at select Target (bike locks and padlocks) and Walgreens (padlocks) stores across the U.S.
    • Wordlocks will be available in select Sears (padlocks) and Kmart (padlocks) stores on July 15th.

Executive Quotes

  • "From homework deadlines to soccer practice and the SATs, kids have enough on their mind that the last thing they need to remember is a long, numerical locker combination," said Rahn Basche, Wordlock president. "Wordlock has replaced numbers with easy-to-recall word combos that can be easily reset as needed and are stylish, while providing maximum security."
  • "When we conceived the idea of Wordlock, we were amazed that this category hadn't been updated or innovated since the 1800s," said Rahn Basche, Wordlock president. "All of the standard products around back-to-school are constantly getting modernized, from backpacks to calculators and laptops. Now Wordlock gives kids a contemporary approach to the traditional lock."
  • "We've partnered with the nation's leading back-to-school retailers to give parents and students multiple options when shopping for back-to-school accessories," said Rahn Basche, Wordlock president. "We want to make sure every parent has a Wordlock on their back-to-school shopping list."

About Wordlock® Inc.

Wordlock Inc., founded in 2007, creates innovative products with the consumer in mind. The company's first product was conceived by founder, Todd Basche, because no one in his family could remember the many numerical combinations on padlocks around his house. Todd went shopping to find a lock that used words instead of numbers. When he couldn't find one, the Wordlock was born. The Wordlock family of combination locks -- for use with luggage, bikes, lockers or anywhere else a standard numerical combination lock might appear -- uses easy to remember words instead of numbers. The Wordlock was recognized by the US Patent office as one of the top new inventions of the year in 2003. For more information, visit www.wordlock.com.

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