SOURCE: Taptica

Taptica

February 11, 2016 09:00 ET

Locojoy Turns to Taptica to Drive International Installs of Fourth Generation Role-Playing Mobile Game Chrono Heroes

NEW YORK, NY--(Marketwired - Feb 11, 2016) -  Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced that Locojoy, the leading mobile game developer and publisher in Mainland China, will leverage Taptica's Facebook social offering to drive the highest number of qualified international installs for Chrono Heroes. Now available in China, Taiwan, Japan and Korea, Chrono Heroes is Locojoy's fourth generation role-playing game (RPG). It emphasizes real 3D battle scenes, single finger ease of manipulation and allows users to team up with players in other countries to join in the battle.

"Taptica has been a valuable partner for us and has supported our effort to drive the highest quality players to our apps," said Minghua Cui, VP of Locojoy. "The mobile game market is gaining a higher level of sophistication and globalization, and Taptica allows us to stay on the edge of the industry while achieving our highest growth and ROI from each of our games."

An accredited Facebook® Marketing Partner, Taptica also supports Locojoy's recent hit game -- Heroes and Titans -- in the United States, Europe and Asia, and has been responsible for the majority of traffic to the app and purchases within it. For example, in the last quarter of 2015 Taptica delivered nearly 40,000 installs for the game across various devices and delivered an ROI of 120 percent on iOS. As a result, the app, currently available in 160 countries, has been listed in the Top 10 game apps in the Apple App Store. Taptica has also worked with Locojoy to promote League of Magic, Buried Town, Lucky Slots and more, across Facebook and Twitter since August 2015.

China is on track to become the world's second-biggest mobile games market this year, and TechNavio analysts forecast the Global Mobile Gaming market to grow nearly 22 percent over the period of 2014-2019. Locojoy is poised to lead this growth with its most well-known game, Epic Heroes, having more than 30 million players, and being ranked in the Top 10 for global revenue. Locojoy is on its way to becoming the top game developer in China and their goal is to bring happiness to the world through their games. Chrono Heroes' characters were dubbed in 16 different languages and Locojoy plans to launch the German, French and English versions later this year.

"Already worth 25 billion, further growth in the mobile gaming market will be contingent on finding the most relevant gamers and maximizing each gamer's lifetime value," said Hagai Tal, CEO of Taptica. "By working with us, Locojoy has and will continue to be in front of gamers of the highest caliber and value across the globe."

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About Taptica
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston and Beijing. Taptica International Ltd. is traded on the London Stock Exchange (AIM: TAP).

About Locojoy
Locojoy is a premier developer and publisher of mobile games. After developing Epic Heroes, Goldminer HD in 2013, and a series of online and console games, the company quickly became one of the most popular and well-respected makers of mobile games in China. By focusing on creating well-designed, highly creative entertainment experiences, Locojoy has maintained an unparalleled reputation for quality. In the year of 2016, Locojoy will focus more on bringing the enjoyable mobile games abroad and has gained fast momentum in this field.

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