SOURCE: BirchStreet


April 27, 2011 10:00 ET

Lodging Industry Veteran Joins BirchStreet Systems as Vice President of Sales - North America

Former Choice Hotels and HD Supply Executive to Lead Sales Efforts for P2P Hospitality Provider

NEWPORT BEACH, CA--(Marketwire - Apr 27, 2011) - BirchStreet Systems, Inc., a leading procure-to-pay solutions provider to enterprises around the world, today announced that Bill Hirsch has been named vice president of sales - North America. Hirsch brings over 20 years of proven sales and marketing success, specifically in supply chain and procurement for the hospitality industry.

At BirchStreet, Hirsch will be charged with carrying out the company's U.S. sales strategy and will report directly to Sushil Garg, chairman and CEO of BirchStreet Systems. He will be directly responsible for expanding the industry-wide understanding and adoption of e-procurement using a SaaS (software as a service) model.

"Bill's extraordinary business development and relationship building experience is a perfect match for BirchStreet," said Garg. "His background will be invaluable to the strategic planning and execution of key operational initiatives. We are thrilled that Bill has joined the team."

Hirsch's background includes hotel operations, strategic planning, and sales and marketing at renowned hospitality companies and suppliers including BuyEfficient, Choice Hotels International, HD Supply and Ramada Franchise Systems. Hirsch was directly responsible for business development at BuyEfficient and was a team leader in HD Supply's lodging industry development, positioning and expansion.

"BirchStreet has established itself as an industry leader in e-procurement, AP integration, inventory management, recipe management and recipe iPad applications. I am excited to be a part of this company and its stellar team as we all work together to make the hotel industry more efficient and profitable."

About BirchStreet Systems, Inc.
As the recognized leader in the hospitality market, BirchStreet Systems, Inc. provides its web-based procure-to-pay platform to restaurants, healthcare providers, country clubs and some of the world's largest hotel companies including Hilton Hotels, Hyatt Hotels, Marriott International, Inc., Omni Hotels and Interstate Hotels and Resorts. BirchStreet's applications are delivered over the Internet, using the "Software-as-a-Service" (SaaS) model, which reduces the total cost of ownership compared with the traditional method of buying and maintaining enterprise software. Currently, thousands of users in over 40 countries utilize BirchStreet to access and manage more than 160,000 suppliers. Established in 2002, BirchStreet is privately held and has offices in Newport Beach, Calif., New Delhi, India and Dallas, Texas.

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