SOURCE: Logomark

Logomark

August 23, 2016 13:00 ET

Logomark Earns Award Recognition for "12 Weeks of Summer Campaign" From Counselor Magazine for "Best Supplier Self-Promotion"

Campaign Drives Logomark Website Visits and 18 Percent Increase in Booked Sales Growth

TUSTIN, CA--(Marketwired - Aug 23, 2016) -  Logomark -- the industry-leading promotional products supplier -- is pleased to announce its "12 Weeks of Summer" campaign won a "Best Supplier Self-Promotion" award from Counselor® magazine's inaugural Promotional Campaign Awards. The awards recognize leading promotional innovations for client promotions, social media campaigns, distributor promotions, and outstanding marketing videos. Counselor is the "voice" of the ad specialty industry, delivering award-winning content to executive-level distributors and owners responsible for the future of their businesses.

The 12 Weeks of Summer campaign ran from May to July 2016 and featured weekly new product releases, as well as promotions and prizes including a trip for two to Southern California. "We're thrilled to earn this industry recognition from Counselor magazine, an influential publication that reaches industry leaders including top distributors and quality salespeople," said Logomark executive vice president and chief relationship officer, Scott Pearson. "The campaign produced impactful results for our firm including a five percent boost in web traffic and 11 percent increase in time spent on the site. In addition, we saw booked sales year-over-year growth of 18 percent beginning on the campaign launch of April 1."

The August 2016 issue of Counselor details the various award-winners, and notes how the Logomark campaign expanded its visibility while generating excitement among both customers and employees. The magazine highlighted Logomark's weekly launch of new products including dual USB car chargers and matched promo sets designed to underscore the company's prowess in packaging and digital printing. The write-up in Counselor also mentioned Logomark's usage of entertaining videos it sent to distributors in order to call attention to the weekly product launches and the prize promotions.

The campaign's top prize trip included airfare and Orange County accommodations for two, an informative visit to the Logomark facility in Tustin, Calif.; dinner with Logomark CEO Trevor Gnesin and his executive staff; and two additional days to enjoy Southern California. Winners of one of three customizable beach cruisers were required to follow Logomark's Instagram and submit fun summer photos.

Follow Logomark on FacebookInstagram and Twitter for the latest product launches, or sign up for its sneak peek email program to preview these new products in advance.

For more information, visit www.logomark.com

ABOUT LOGOMARK: Founded in 1993, Logomark is a premier supplier of personalized gift and promotional products for the North American and global advertising specialty market. The company is a certified member of the Quality Certification Alliance, ensuring standards that deliver the highest levels of product safety. Providing more than 3,000 top-quality products in diverse categories, Logomark persistently reinvents the promotional products industry exceptional product selections, innovative solutions and unequaled customer support. Logomark offers a complete line of products, an easy-to-use mobile app, an award-winning website and is ranked 8th in product searches on the industry's leading search platform. For more information on the company's broad line of quality promotional products, please call 800-789-4438 or visit www.logomark.com.