SOURCE: Logomark

Logomark

September 08, 2015 15:44 ET

Logomark Launches Partnership With Wishpond to Enhance MyLogomark Marketing Hub

Promotional Product Supplier Launches Pilot Program With Marketing Campaign Software Company to Elevate Cross-Media Marketing Programs for Distributors

TUSTIN, CA--(Marketwired - Sep 8, 2015) - Industry leading promotional product supplier, Logomark, is pleased to announce its recent partnership with Wishpond, a global marketing campaign software company, to provide additional features within the MyLogomark Marketing Hub platform suite. The partnership will enhance the MyLogomark Marketing Hub platform by allowing distributors to integrate custom catalogs, packaging and marketing materials into cross-media campaigns for themselves and their clients.

Wishpond provides an all-in-one marketing suite that empowers marketers to retarget leads with online advertising, capture them with effective landing pages, manage and segment leads in a streamlined database, and nurture those leads into sales. Wishpond will help Logomark distributors achieve cross-media marketing tailored to their needs, at a cost that is far less than that of traditional agencies.

"We're excited to join forces with Logomark," Wishpond CEO Ali Tajsekandar says. "Our collaboration will allow promotional product distributors to utilize a variety of digital mediums to reach their audience segments and ultimately extend the life and awareness of their clients' brands."

Logomark launched its proprietary marketing software suite, MyLogomark Marketing Hub, earlier this year. MyLogomark Marketing Hub is a simple and intuitive online portal allowing promotional product distributors to create custom catalogs, packaging, marketing materials, and cross-media marketing campaigns that are more comprehensive and integrated than ever before.

"This partnership with Wishpond gives our distributors the power to build a full-scale marketing campaign for any brand, starting with promotional products and going beyond to custom landing pages, e-blasts and re-marketing programs, built-in data analytics, sales lead management tools and more," Logomark CEO Trevor Gnesin says. "This platform will change the way brand managers view promotional products -- lifting them higher in priority when it comes to allocating advertising dollars."

Thanks to MyLogomark Marketing Hub and Wishpond, currently registered distributors have access to an integrated suite of fully customizable solutions. Distributors can create custom catalogs showcasing their products, build a total brand experience with custom packaging, and integrate a cross-media marketing strategy to extend the life of the campaign. Logomark expects to expand this program later this year, and in 2016 plans to open the platform for new distributor registration. 

"This is just the beginning. We're looking at more revolutionary technologies that allow our products to say more and do more for our customers -- so they can deliver powerful, complete and fully integrated marketing campaigns that improve their businesses," Gnesin says. "Now, we can offer more tools and features than before to help distributors take full control of their individual branding as well as producing effective campaigns that sell their products."

For more information regarding media opportunities, call Alex Farrar at 949-733-8679 ext. 109 or email alex@beyondfifteen.com.

ABOUT WISHPOND: Wishpond is an all-in-one marketing suite that brings all of the tools a marketer needs under one integrated platform. Wishpond tools work seamlessly together, saving marketers time and money, with complete campaign reporting across all channels in one dashboard. With over 100,000 business customers worldwide, in 44 different languages, Wishpond's integrated suite empowers marketers to retarget leads with online advertising, capture them with landing pages, manage and segment leads in a simple database, and nurture them into sales with automated emails.

ABOUT LOGOMARK: Founded in 1993, Logomark is a premier supplier of personalized gift and promotional products for the North American and global advertising specialty market. The company is a certified member of the Quality Certification Alliance, ensuring standards that deliver the highest levels of product safety. Providing more than 3,000 top-quality products in diverse categories, Logomark persistently reinvents the promotional products industry exceptional product selections, innovative solutions and unequaled customer support. Logomark features a complete line of products, an easy-to-use mobile app, an award-winning website and is ranked 8th in product searches on the industry's leading search platform. For more information on the company's broad line of quality promotional products, please call 800-789-4438 or visit www.logomark.com.