September 16, 2010 09:56 ET

Loiners Aren't Cheap Dates: LivingSocial Poll Reveals Dating Is the Last Social Activity People in Leeds Will Cut Back On

LEEDS, UNITED KINGDOM--(Marketwire - Sept. 16, 2010) -

Editors Note: There is one photo associated with this press release.

As a nation we have become more cost conscious than ever, especially when it comes to how we choose to socialise; a new poll(1) has revealed that 64.4% of Loiners are planning to cut back the amount they spend on socialising. However, when it comes to dating more than half of Leeds' residents claimed they would not be cutting back on the cost of a romantic night out.

The poll by social commerce leader, LivingSocial has found that dating is the social activity people in Leeds are least likely to cut back on with more than half (50.5%) of respondents saying they would not be cutting back on dating. Loiners are most likely to reduce the amount of money they are spending dining out, with 71.3% of people in Leeds saying they will be cutting back on restaurants.

Other activities which people in Leeds don't intend to cut back on include:

  • Partying, 44.6% of Loiners will continue to organise and attend parties
  • Going out for drinks with colleagues, almost half (45.5%) will not cut back on drinks after work
  • Over a third of Leeds residents will not be cutting back on cinema trips (35.6%)

A massive eighty percent of Belfasters cited cost as the most significant factor in deciding what to do and where to go for a night out. This was followed by 77.1% of people from Plymouth, 71.7% of Brummies, 71.3% of people from Leeds, 70.1% of Liverpudlians and 67.9% of Londoners, who all cited cost as the thing they consider the most when choosing how to socialise.

People from Cardiff are the least cost conscious Brits, with almost half (45.8%) admitting that cost doesn't matter when it comes to having a good time. People from Nottingham (41.9%), Manchester (40.4%), Norwich (37.3%) and Bristol (35.8%) all agreed that the cost of a night out did not affect how they choose to socialise. 

"LivingSocial offers the chance to try new, exciting activities and venues in the city without breaking the bank. We have specialists on the ground in Leeds that work very hard with local retailers to find really special deals for our subscribers. Our Leeds launch deal is £6 for four tapas dishes instead of £12.50 at the popular bar and restaurant, Distrikt," said Peter Briffett, Managing Director, LivingSocial UK.

The poll of 1,867 adults revealed that Brits felt it was important to make the time to socialise. Most people from Norwich (97.3%) felt it was important to make the time to socialise and enjoy themselves; as did more than three out five (77.2%) Mancunians, almost three out of four Geordies (74.5%), Belfasters (74.2%) and people from Leeds (74.3%), whereas more than a third (39.5%) of people from Southampton (39.5%), 38.8% of Glaswegians, 37.3% of Bristolians and 37.8% of Londoners admitted that they were too busy to socialise at all.

LivingSocial launches in Leeds and Glasgow this week and has already launched in Manchester and London with more cities to follow. Subscribers are offered huge savings of 50-90% off at their favourite restaurants, spas, sporting events, hotels and other local attractions. Once members sign up at they receive one great deal every day. The deal can be bought at the deal price for 24 hours and is redeemable for up to one year. Log on to today to receive your daily deals.

About LivingSocial

LivingSocial is the social commerce leader behind LivingSocial Deals, a group buying program that invites people and their friends to save up to 90 percent each day at their favourite restaurants, spas, sporting events, hotels and other local attractions in major cities. LivingSocial has an extensive user base of more than 85 million, and is headquartered in Washington, D.C. To sign up for Deals in your city, or to find out more information about LivingSocial, visit You can also follow LivingSocial on Twitter at

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(1) 1,867 British adults were surveyed on behalf of LivingSocial by independent research firm Opinion Matters

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