SOURCE: The London NYC

Hospitality Marketing

August 26, 2013 15:02 ET

The London NYC Announces Sponsorship of Mercedes-Benz Fashion Week as Official Preferred Hotel

Presenting the Launch of The London NYC Runway Package Featuring VIP Runway Show Access and Luxurious London Suite Accommodations

NEW YORK, NY--(Marketwired - August 26, 2013) - Marking the debut to an exclusive relationship with fashion, The London NYC announced today its official sponsorship of Mercedes-Benz Fashion Week for both the Fall 2013 and Spring 2014 season. Located just steps off Seventh Avenue in Midtown Manhattan and just minutes from the excitement of Mercedes-Benz Fashion Week, The London NYC is a beacon of glamour and luxury where the chic will mix and mingle and designers and buyers whirl through the lobby throughout the week.

"Throughout the year we are the home-away-from home for designers, buyers and fashion industry executives," said Jennifer Rutkowski, VP of Sales and Marketing, The London Hotels. "By forging an official relationship with IMG Fashion and Mercedes-Benz Fashion we showcase our commitment to the fashion industry and how important it is to our hotel and city. It also allows us to provide our guests with exclusive experiences such as The Runway Package."

For the first time ever, The London NYC will present The Runway Package. This exclusive package is a VIP, behind the scenes opportunity for fashionistas to snag seats to the most coveted fashion shows of the week. Guests will look fabulous and feel glamorous with a pre-show coif at DreamDry, the premier destination for the ultimate blow-out at their newly opened uptown location.

The London NYC Runway Package Includes:

  • 2 invitations to a glamorous Mercedes-Benz Fashion Week runway show previewing the spring's hottest trends during the week of September 5-12, 2013
  • VIP behind-the-scenes backstage tour of Mercedes-Benz Fashion Week and a VIP gift bag full of the season's fashion must-haves
  • 2 DreamDry blow-outs, the premier destination for the ultimate blowout at the newly opened location on West 57th Street
  • 2 sin-free Fashion Week Sips (100 calories or less cocktails) at the chic London Bar
  • Luxurious London Suite Accommodations featuring 500 square feet of fabulousness

The package is priced at $750 and can be booked by calling, Renah Kang, 212-468-8706 or via e-mail at

The London Bar at The London NYC will also be catering to the chic, fashionable crowd. Those looking to stay Fashion Week-Skinny can enjoy Sin-Free Sips, delicious 100-calorie or less cocktails at The London Bar and "Model Bites," guilt-free dishes including tuna tartar and pickled vegetables to nibble on in-between shows or meetings.

About The London NYC:

The London NYC is the perfect blend of glamour and function that is relevant and true to the essence of its gateway city, New York. The London NYC embraces the vibe, energy and cosmopolitan style of the city of London, situated exactly at the intersection of commerce and culture. The David Collins designed hotel features all-suite accommodations, intuitive service and sophisticated ease complimented by the cuisine of the culinary team of Gordon Ramsay. The London NYC can be found at Follow us on Facebook and Twitter @ThelondonNYC.

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Contact Information

  • Contact information
    Rebecca Rand
    Hospitality Marketing LLC