Barracuda Digital

December 02, 2011 12:36 ET

London & Partners Appoints Barracuda Digital to Manage International SEO Project

LONDON, UNITED KINGDOM--(Marketwire - Dec. 2, 2011) - Following a competitive SEO review, London & Partners - the official promotional organisation for London attracting and delivering value to business, students and visitors - has appointed Search Marketing specialists Barracuda Digital ( to provide them with a fully managed SEO strategy for their leisure website; and the B2B website The scope of this project includes increasing relevant traffic from natural search to the core websites, and, providing technical support to a range of ad hoc technical including the planned redesign of the Visitlondon website and supporting the online marketing and content team with SEO strategy where required.

Julie Chappell, Head of Digital for London & Partners says;

"We chose Barracuda because they showed a good understanding of our objectives and offered an attractive solution to the off-site optimisation requirements for and We were looking for a hands-on agency with a commitment to best practice - and the potential to work on Foreign Language optimisation."

David Reilly, Managing Director of Barracuda Digital commented on the news saying; "We are very excited to be working with London & Partners which has a rich heritage of providing useful compelling content to visitors as well as using SEO to support the ever increasing interest in the London 2012 Olympic and Paralympic Games' year. We believe there is enormous potential for further customer growth for as well as supporting the London & Partners website to attract new searches from students and businesses who are considering London as a destination."

Performance based search consultancy, Barracuda Digital provide search engine marketing solutions for a number of high profile blue-chips clients including; Energy Helpline, The Caravan Club, Richersounds, Villa Renters, Lloyds of London, The White Stuff and Dune Shoes.

About Barracuda Digital

Barracuda Digital is a performance based search consultancy specialising in natural SEO consultancy, Paid Search Management, Social Media Acquisition, Analytics tracking, Facebook advertising and In-house SEO training. The business continues to build on its success by delivering highly targeted search marketing solution services, quality customer service and technological expertise for its broad range of blue-chip clients. Barracuda also prides itself on educating its clients on Best Practice SEO solutions through the delivery of its bespoke training.

About London and Partners

Set up by Boris Johnson in April 2011 London & Partners is the official promotional agency for London attracting and delivering value to businesses, students and visitors.

The agency includes the remit and activities of three previously separate organisations:

  • Visit London: The official tourism organisation for London, promoting London as a visitor destination for domestic and international leisure visitors; discretionary domestic and international business tourism; and to major event organisers

  • Study London: Promoting London's 42 publicly-funded universities and higher education colleges to students worldwide

  • Think London: London's official foreign direct investment

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