SOURCE: Xirrus

Xirrus

October 02, 2013 12:01 ET

London Symphony Orchestra Turns to Xirrus Wi-Fi to Enable New Wireless Services and Support Mobile Business Models and Applications

High-Quality Wireless a Key Requirement for Attracting World-Class Musical Events

LONDON--(Marketwired - Oct 2, 2013) - Xirrus®, the leader in high-performance wireless networks, today announced that the London Symphony Orchestra (LSO), one of the world's most iconic orchestras, has deployed its high-performance Wi-Fi Solution at the LSO St Luke's venue. 

LSO St Luke's, the UBS and LSO Music Education Centre, is an 18th-century Grade 1 listed Hawksmoor Church, restored to become the home of the LSO's community and music education programme, LSO Discovery. The venue plays host to concerts and workshops, and is available for rehearsals and recordings as well as a wide variety of corporate and private events.

After a competitive bid, the LSO selected Xirrus and deployed the Xirrus WIFI Access Points throughout its commercial venue, located on London's Old Street, covering the entire facility, including the main entrance areas and concert hall, as well as its café area, office space, and conference facilities.

Quentin Bradley, ICT manager at LSO, said: "In the last few years, we've seen attitudes towards wireless change. Staff, guests and members of the public view it as an expected service, like heat, light and water. We've also seen an increase in the technology requirements of many conferences and events, as organisers use internet-based products and mobile applications which require high-performance Wi-Fi in order to work faultlessly. We're thrilled that we're now able to provide a first-class Wi-Fi service to visitors, ensuring we continue to improve our offering as a venue and attract a wide variety of world-class musical events."

As a grade 1 listed building with complicated equipment requirements and acoustic shielding, the LSO required a solution that not only provided flawless performance in a complex venue, but could also be installed with minimal disruption to day-to-day activity.

"The church has thick stone walls and a reinforced concrete slab between the basement and ground floor, as well as a free-standing internal metal structural skeleton -- this layout and building structure had implications on the strength of wireless signal. Due to its experience of delivering sympathetic installations in historic buildings, Xirrus was able to ensure we could deliver high-quality connectivity to staff, clients and visitors using their mobile devices in the venue," said Quentin.

"With musicians using applications and live streaming during performances and visitors expecting seamless access to digital applications, Wi-Fi usage is dictated on an event-by-event basis and we want to be using it as fully as we can. Wi-Fi is critical to demonstrate applications in rehearsal or teaching sessions, and DJs and musicians require wireless access so they can stream playlists using services such as Spotify.

"With the network running so smoothly, we're now looking at charging models for Wi-Fi access as it presents new revenue opportunities to the LSO. We're also looking to set up event-specific SSIDs and customer-branded landing pages, as well as additional third-party services during events," added Quentin.

Sean Larner, VP International at Xirrus, comments: "The installation at LSO St Luke's is an example of how event venues are turning to Wi-Fi to provide an outstanding visitor experience in technically demanding environments. We're seeing more event venues tap into Wi-Fi as a way to improve their service to customers, and to cater for the growing demand to access digital content and applications during performances -- whether that's musicians or members of the public."

Following the success of the deployment, the LSO will look to develop client-specific landing pages on top of the Xirrus wireless network. It's also looking to extend the roll out to its Barbican site in the near future.

About Xirrus, Inc.
Xirrus is the leading provider of high-performance wireless networks. Xirrus solutions perform under the most demanding circumstances, offering consistent "wired-like" performance with superior coverage and security. The Xirrus suite of WI-FI optimised solutions -- Arrays, access points, cloud services, and wired switches -- provide seamless connectivity and unified management across the network. Xirrus provides a vital strategic business and IT infrastructure advantage to industries that depend on wireless to operate business-critical applications. With tens of thousands of customer solutions deployed globally, Xirrus maintains operations and partnerships across the globe. Xirrus is a privately held company and is headquartered in Thousand Oaks, CA. For more information please visit: www.xirrus.com and follow us on Twitter: @Xirrus.

Xirrus and XMS are trademarks or registered trademarks of Xirrus. Other trade names used in this document are or may be the property of their respective owners.

About London Symphony Orchestra
The London Symphony Orchestra is widely regarded as one of the world's leading orchestras.

Its many activities include an energetic and ground-breaking education and community programme LSO Discovery, a record company LSO Live, a music education centre LSO St Luke's and pioneering work in the field of digital music.

Since its formation in 1904 it has always attracted excellent players from all over the world, many of whom have flourishing solo, chamber music and teaching careers alongside their orchestral work. The LSO draws on an enviable roster of soloists and conductors, including Principal Conductor Valery Gergiev and Principal Guest Conductors Daniel Harding and Michael Tilson Thomas.

Continuing the Orchestra's long association with film music, the LSO has recently recorded soundtracks forTwilight: New Moon, Tamara Drewe and Harry Potter and the Deathly Hallows (Parts 1 & 2). The orchestra also features on radio, TV, computer games and in-flight music programmes, and has launched the YouTube Symphony Orchestra, the world's first-ever online orchestra.