Long Island Iced Tea Corp. Announces New Distribution Partnership in the Southeast with W. Lee Flowers

HICKSVILLE, NY--(Marketwired - Apr 11, 2017) - Long Island Iced Tea Corp. (NASDAQ: LTEA) (the "Company"), a growth-oriented company focused on the ready-to-drink ("RTD") segment in the beverage industry, today announced that it has partnered with W. Lee Flowers and Company ("W. Lee Flowers") to distribute its flagship brand Long Island Iced Tea^® in over 80 IGA and independent supermarkets in North Carolina, South Carolina and Georgia.

Philip Thomas, Chief Executive Officer of the Company, commented, "Alongside Ingles and Food Lion, this new partnership continues to broaden our strategic presence in the Southeast. W. Lee Flowers is a premier grocery retailer and with its strong network will help us to further solidify our presence in the region."

W. Lee Flowers is one of the largest grocery retailers headquartered in South Carolina and supplies over 80 IGA and independent supermarkets. IGA is the world's largest voluntary supermarket network, with operations in 46 states and more than 30 countries around the world. Long Island Iced Tea^® will be available through W. Lee Flowers in gallon bottles.

About W. Lee Flowers:

W. Lee Flowers was founded in 1922 and is based in Lake City, SC. As an IGA Licensed Distribution Center, W. Lee Flowers and Company operates or supplies over 80 IGA and independent supermarkets in the Carolinas and Georgia. It ranks as one of the largest South Carolina-headquartered grocery retailers and is the only retailer based in Florence County.

About IGA:

IGA is the world's largest voluntary supermarket network with aggregate worldwide retail sales of more than $36.5 billion per year. The Alliance includes over 5,000 Hometown Proud Supermarkets worldwide, supported by 29 distribution centers and more than 30 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items. IGA has operations in 46 States and more than 30 countries around the world.

About Long Island Iced Tea Corp.

Headquartered in Long Island, NY, Long Island Iced Tea Corp. operates in the non-alcohol ready-to-drink segment of the beverage industry. The Company's flagship brand 'The Original Long Island Brand Iced Tea^®', together with 'The Original Long Island Brand Lemonade™' are marketed as premium beverages made with all-natural, non-GMO ingredients. The company also imports and markets 'ALO Juice^®' a functional Aloe Vera based beverage. The Company's portfolio of premium brands sits within the 'better-for-you' category of the beverage industry, and are offered to consumers at an affordable price, reflecting the Company's mission. Its beverages are sold primarily through a network of regional chains and distributors primarily on the East Coast and the Midwest of the United States, as well as Canada and Latin America. The Company's website is www.longislandicedtea.com.

Forward Looking Statements

This press release includes statements of the Company's expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, relate to the discussion of the Company's business strategies and its expectations concerning future operations, margins, sales, new products and brands, potential joint ventures, potential acquisitions, expenses, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. These statements include any statement that does not directly relate to a historical or current fact. You can also identify these and other forward-looking statements by the use of such words as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting the Company and are subject to uncertainties, risks and factors relating to its operations and business environments, all of which are difficult to predict and many of which are beyond its control, that could cause its actual results to differ materially from those matters expressed or implied by these forward looking statements. These risks include its history of losses and expectation of further losses, its ability to expand its operations in both new and existing markets, its ability to develop or acquire new brands, its relationships with distributors, the success of its marketing activities, the effect of competition in its industry and economic and political conditions generally, including the current economic environment and markets. More information about these and other factors are described in the reports the Company files with the Securities and Exchange Commission, including but not limited to the discussions contained under the caption "Risk Factors." When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the reports the Company files with the Securities and Exchange Commission. New risks and uncertainties arise from time to time, and the Company cannot predict those events or how they may affect it. The Company assumes no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.