SOURCE: Long Island Iced Tea Corp.

Long Island Iced Tea Corp.

May 24, 2017 08:00 ET

Long Island Iced Tea Corp. Announces New Midwest Partnership with Sunrise Foods

Sunrise Foods is a Preferred Distributor for SpartanNash

Long Island Iced Tea Corp. Authorized to Sell in SpartanNash

HICKSVILLE, NY--(Marketwired - May 24, 2017) - Long Island Iced Tea Corp. (NASDAQ: LTEA) (the "Company"), a growth-oriented company focused on the non-alcohol ready-to-drink ("NARTD") tea segment in the beverage industry, today announced that it has signed an agreement with Sunrise Foods Distribution Co. ("Sunrise") to serve as a distributor for its flagship brand Long Island Iced Tea® throughout the Michigan market. This partnership continues to build out our distribution footprint in the Midwest markets.

Headquartered in Grand Rapids, Michigan and operating for approximately 20 years, Sunrise is a distributor of food and beverage products across the Michigan market. Sunrise is a preferred distributor for SpartanNash Company, a Fortune 400 company that is a national grocery distributor that provides a wide variety of nationally branded and private brand products to approximately 2,100 independently-owned supermarkets and 159 corporate owned retail stores.

Philip Thomas, Chief Executive Officer of the Company, stated, "We are committed to building our brand and our distribution into new regions, and this partnership with Sunrise is a significant step in our expansion. Michigan is a fantastic market with a lot of opportunity, and we are proud to partner with them to provide their customers with our high-quality Long Island Iced Tea® brand, a premium iced tea positioned at an affordable price."

The Long Island Iced Tea® brand is available through Sunrise in both 18-oz and gallon sizes. Our Long Island Iced Tea® line features 11 refreshing real-fruit flavors. We expect this partnership to help kick off the summer selling season and drive distribution in this Midwest market.

About Sunrise Foods Distribution Co.

Headquartered in Grand Rapids, Michigan and managed by Darrell Springette, Sunrise has been operating for approximately 20 years as a distributor of food and beverage products across the Michigan market.

About Long Island Iced Tea Corp.

Headquartered in Long Island, NY, Long Island Iced Tea Corp. operates in the non-alcohol ready-to-drink segment of the beverage industry. The Company's flagship brand 'The Original Long Island Brand Iced Tea®', together with 'The Original Long Island Brand Lemonade™' are marketed as premium beverages made with non-GMO ingredients. The company also imports and markets 'ALO Juice®' a functional Aloe Vera based beverage. The Company's portfolio of premium brands sits within the 'better-for-you' category of the beverage industry, and are offered to consumers at an affordable price, reflecting the Company's mission. Its beverages are sold primarily through a network of regional chains and distributors primarily on the East Coast and the Midwest of the United States, as well as Canada and Latin America. The Company's website is www.longislandicedtea.com.

Forward Looking Statements

This press release includes statements of the Company's expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, relate to the discussion of the Company's business strategies and its expectations concerning future operations, margins, sales, new products and brands, potential joint ventures, potential acquisitions, expenses, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. These statements include any statement that does not directly relate to a historical or current fact. You can also identify these and other forward-looking statements by the use of such words as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting the Company and are subject to uncertainties, risks and factors relating to its operations and business environments, all of which are difficult to predict and many of which are beyond its control, that could cause its actual results to differ materially from those matters expressed or implied by these forward looking statements. These risks include its history of losses and expectation of further losses, its ability to expand its operations in both new and existing markets, its ability to develop or acquire new brands, its relationships with distributors, the success of its marketing activities, the effect of competition in its industry and economic and political conditions generally, including the current economic environment and markets. More information about these and other factors are described in the reports the Company files with the Securities and Exchange Commission, including but not limited to the discussions contained under the caption "Risk Factors." When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the reports the Company files with the Securities and Exchange Commission. New risks and uncertainties arise from time to time, and the Company cannot predict those events or how they may affect it. The Company assumes no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

Contact Information