Long Island Iced Tea Corp. Unveils New Look for Flagship Brand

HICKSVILLE, NY--(Marketwired - Nov 29, 2016) - Long Island Iced Tea Corp. (NASDAQ: LTEA) (the "Company"), a growth-oriented company focused on the ready-to-drink ("RTD") tea segment in the beverage industry, today unveiled a new 18oz bottle and label design for its flagship Long Island Iced Tea^® brand.

Philip Thomas, Chief Executive Officer of the Company, stated, "As our brand continues to build momentum with retail and distribution partnerships forming across the East Coast and Midwest, now is the perfect time to refresh the look of our labeling and packaging."

The new label has a bolder structure with more cleanly designed label features, placing a stronger emphasis on the brand's premium ingredients such as natural fruit flavoring, and the health benefits of non-GMO and 100% raw cane sugar, which is unique within the RTD tea market. The real fruit photography with naturally made moisture droplets accentuates the authentic and fresh spirit of the Long Island Iced Tea^® products.

Another unique featured added to the new bottle design is the customized bottle cap printed with a refined Long Island Iced Tea^® logo along with informative health cues such as "no additives", "non-GMO" and "low calories" for the diet options, further reinforcing the health messages.

Mr. Thomas added, "In addition to the 'better for you' message, we wanted the label to immediately evoke thoughts of our core concept -- a premium and refreshing beverage -- while at the same time subtly incorporate our brand elements such as white weatherboards, which are synonymous to the beach and coastal areas on Long Island." The premium look of the new packaging contemporizes the Long Island Iced Tea^® brand whilst celebrating heritage and cultural associations to it.

The introduction of the new bottle will see the package size change from a 20oz bottle size to a 18oz bottle size, with the sleek and slimmer design being more compact, making it easier for customers to carry and consume. The new bottles are expected to reach retail stores in early 2017.

Mr. Thomas concluded, "While our new bottle and refreshed designs will begin to roll out across stores at the start of 2017, what will not change is the same great taste of Long Island Iced Tea^® that our valued customers know and love."

Long Island Iced Tea^® is a RTD tea available in both single-serving and gallon bottle sizes, with flavors including Lemon, Peach, Raspberry, Mango, Guava, Southern Sweet Tea, Green Tea & Honey, Half Tea & Half Lemonade, Diet Lemon and Diet Peach.

About Long Island Iced Tea Corp.

Headquartered in Long Island, New York, Long Island Iced Tea Corp. operates in the ready-to-drink tea segment of the beverage industry. The Company has developed non-alcoholic, premium iced tea bottled beverages made with quality ingredients that are offered at an affordable price. The Company is currently organized around its flagship brand Long Island Iced Tea^®, a premium, ready-to-drink iced tea sold primarily on the East Coast of the United States through a network of regional chains and distributors. The Company's website is www.longislandicedtea.com.

Forward Looking Statements

This press release includes statements of the Company's expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, relate to the discussion of the Company's business strategies and its expectations concerning future operations, margins, sales, new products and brands, potential joint ventures, potential acquisitions, expenses, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. These statements include any statement that does not directly relate to a historical or current fact. You can also identify these and other forward-looking statements by the use of such words as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting the Company and are subject to uncertainties, risks and factors relating to its operations and business environments, all of which are difficult to predict and many of which are beyond its control, that could cause its actual results to differ materially from those matters expressed or implied by these forward looking statements. These risks include its history of losses and expectation of further losses, its ability to expand its operations in both new and existing markets, its ability to develop or acquire new brands, its relationships with distributors, the success of its marketing activities, the effect of competition in its industry and economic and political conditions generally, including the current economic environment and markets. More information about these and other factors are described in the reports the Company files with the Securities and Exchange Commission, including but not limited to the discussions contained under the caption "Risk Factors." When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the reports the Company files with the Securities and Exchange Commission. New risks and uncertainties arise from time to time, and the Company cannot predict those events or how they may affect it. The Company assumes no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.