SOURCE: Long John Silver's

Long John Silver's

February 02, 2010 08:35 ET

Long John Silver's Launches Spin & Win Fish Fry Online Sweepstakes to Celebrate New Crispy Breaded Pollock

Participants Receive Free Coupon for Crispy Breaded Pollock and Chance to Win $20,000 Grand Prize

LOUISVILLE, KY--(Marketwire - February 2, 2010) - Long John Silver's announced today the launch of its first ever Spin & Win Fish Fry online sweepstakes to celebrate the introduction of the new Crispy Breaded Pollock. The online sweepstakes gives seafood fans everywhere the opportunity to win $20,000 and a free printable coupon to try the new Crispy Breaded Pollock at Long John Silver's. Fans can visit and enter the Spin & Win Fish Fry online sweepstakes once a day, every day now through April 3; each daily entry offers an additional chance to win the grand prize and daily cash prizes.

Participants who register for the online sweepstakes instantly receive a free printable coupon for a piece of Crispy Breaded Pollock, the latest addition to Long John Silver's popular seafood menu. Crispy Breaded Pollock offers a new spin on a favorite with its light and crispy taste. Seafood lovers across the nation will enjoy the mild flavor of Alaskan Pollock, gently rolled in a savory blend of seasoned bread crumbs for a season-kissed, perfectly crispy crust.

In addition to entering the online sweepstakes, participants can play the Spin & Win Fish Fry game for a chance to earn points, which can be redeemed for coupons good for Long John Silver's menu items; the more points you earn the more coupons you receive.

"Whether you prefer crispy breaded or classic batter-dipped fish, the Spin & Win Fish Fry sweepstakes and game give customers the opportunity to win something special from Long John Silver's," said Barry Westrum, Chief Marketing Officer for Long John Silver's. "We're thrilled to give Americans a free taste of the new Crispy Breaded Pollock, so they can decide if they're crispy or classic."

Fans can visit each day now through April 3 to enter the Spin & Win Fish Fry sweepstakes and receive limited time coupon offers. Customers also have opportunities to receive exclusive offers and alerts by visiting Long John Silver's official online social sites: Facebook, Twitter, Flickr and YouTube.

Customers can also sample the new Crispy Breaded Pollock the next time they visit any Long John Silver's restaurant nationwide. Free bite-sized samples will be available every day while supplies last at select Long John Silver's locations starting February 15.

About Long John Silver's™

Long John Silver's Inc., based in Louisville, Kentucky, is the world's most popular QSR seafood chain, specializing in delicious, signature batter-dipped fish, chicken, shrimp and hushpuppies. Since 1969, the company has brought families together with traditional seafood items, new products such as Buttered Langostino Lobster Bites, and Freshside Grille™ offerings, including Pacific Grilled Salmon, Grilled Tilapia and Shrimp Scampi. The brand was voted "Best Fish" by the 2009 Zagat Fast Food Survey. There are more than 1,000 Long John Silver's® restaurants worldwide, and over 400 additional points of distribution in multi-brand restaurants.

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