October 06, 2010 06:59 ET

Longo's Brings a "Fresh Tradition" to Busy Downtown Shoppers With the Opening New Flagship Location

Food, Passion, Expertise, Quality and Selection-This Is a Foodie's Paradise

TORONTO, ONTARIO--(Marketwire - Oct. 6, 2010) - Longo's is very proud to announce the official opening of their flagship store at Maple Leaf Square, located in the heart of the Toronto Lakeshore district beside the Air Canada Centre. Opening its doors to the public on Wednesday October 6, 2010, this marks their 23rd location in the GTA and their first full format store downtown where they will be bringing a passion for food, unrivalled expertise, and outstanding value and quality to the downtown core.

The 48,000 square foot Maple Leaf Square location provides shoppers an environment offering local freshness traditionally reserved for open-air farmers markets; food knowledge and expertise normally found in niche food boutiques and an incredible array of exotic products sourced from across the globe. 

"We're really excited to become a part of the Maple Leaf Square community and bring our concept of a fresh tradition to the downtown core. We have invested a lot of time and research into the development of this store to ensure that our urban customers needs are not only going to be met but exceeded. This store offers customers complete one-stop shopping from great value options to suit any budget, all the way to Kobe beef and everything in between," says Anthony Longo, CEO of Longo's.

Great value, freshness and high quality are central to Longo's flagship store, which carries over 100 organic variety of produce every day. "Longo's hand-selects produce six days a week from the Ontario Food Terminal ensuring freshness beyond compare in the city of Toronto," shares Anthony Longo. Shoppers will have a wide variety of items to choose from in store from delicious prepared meals to fresh ingredients which will inspire healthy and flavourful meal creations. A few of the store's highlights include; Longo's award-winning 40 item salad bar, a hot carving station, gourmet made-to-order stone oven pizza, made on-site hardwood smoked meats and fish, a chocolatier creating fine Belgian chocolates, an in-store tortilleria making fresh flour tortillas and chapattis and the list goes on and on.

The new location offers so much more than food and groceries. Longo's Maple Leaf Square is also home to Corks Beer and Wine Bar– featuring fine local craft made beers and wines all made in Ontario. Shoppers can enjoy a enjoy a glass of wine or a cold frosty beer with their freshly prepared meals on site in the Loft Lounge. To encourage shoppers to expand their cooking horizons, Longo's Loft will offer specialty cooking classes to teach customers how to use a variety of ingredients from the exotic to the everyday. The Loft is a place to gather, cook and learn – a variety of local and celebrity chefs will offer classes there. Longo's Maple Leaf Square is destined to be a "can't miss" destination for any serious foodie that ventures in Toronto.

Paco Underhill, bestselling author of Why We Buy: The Science of Shopping and his most recent book, What Women Want, and a foremost authority on shopping behaviour, consulted in the design and flow of Longo's flagship store.

At Maple Leaf Square, Longo's defines an optimal urban shopping destination with a unique layout that allows for interest and a sense of discovery, while fulfilling the needs of both the full and the quick "grab & go" shopping trip. Their combination of specialty offerings and everyday grocery departments, and a social bar/café area have been carefully designed to all come together to create a complete and memorable shopping experience.

For store opening details, please visit www.longos.com.

About Longo's

A family owned organization, Longo's first opened its doors in Toronto in 1956 and now has 23 stores across the GTA and employs more than 4000 people. Inspired by their Founders and their commitment to Fresh Tradition, Longo's team of food experts are dedicated to exceeding customer expectations by offering the best food experience at a great value to every customer every time by providing Fresh & Unique Offerings; Everyday Foods & Groceries; Services for Ease; and Education.

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