Look Familiar? KFC Canada Introduces The Big BOSS - A Premium Chicken Twist on the Iconic Double Burger

VAUGHAN, ONTARIO--(Marketwired - March 10, 2014) -

Editors Note: There is a photo associated with this press release.

There's a #NewBOSSInTown, Canada.

Starting today, KFC Canada is taking on the iconic double burger with a crispy chicken twist. The new KFC Canada Big BOSS sandwich features two 100% white meat chicken fillets.

Although it might look familiar, what's especially unique about The Big BOSS is that in addition to special sauce, pickles, lettuce, cheese, onions and a sesame seed bun, it offers what only KFC can. The Big BOSS features two crispy, juicy KFC white meat chicken fillets that are hand-breaded and freshly prepared at KFC.

A world-first at KFC, The Big BOSS offers fans a satisfying double burger experience with the added dimension of crispy, white meat chicken fillets.

"No pre-formed patties at KFC," says David Vivenes, Chief Marketing Officer, KFC Canada. "The Big BOSS gives KFC fans a fresh alternative to the iconic double burger. Now that there's a #NewBOSSInTown, fans have more choice when it comes to double burger cravings," he says.

Vivenes adds that two 100% white meal chicken fillets, fresh toppings and exciting new packaging ensure the The Big BOSS stands out from the typical double burger. "Our new innovative Pleat Pak delivers a unique way to enjoy your new favourite double burger. Only the best for KFC fans," he says.

About KFC Canada

KFC is Canada's largest quick service chicken chain with more than 650 KFC restaurants across Canada.

Since it was founded in Canada in the early 50s, KFC cooks have been freshly preparing and hand-breading our famed, irresistible Original Recipe chicken every day. KFC uses only trans fat free cooking oils - and offers a delicious range of family meals and premium sandwiches.

To learn more about KFC Canada, visit our website KFC.ca - or join our community on facebook at www.facebook.com/KFCCanada

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20140309-BigBOSS800.jpg