SOURCE: Lookie Lou

Lookie Lou

October 22, 2014 16:54 ET

Lookie Lou Launches Website for Conscientious Apparel and Accessories

CHICAGO, IL--(Marketwired - October 22, 2014) - Lookie Lou online boutique is looking to put fashion's most carefully curated collections on an exciting trip down the vegan e-tail aisle. For Ray and Laura Sjolseth, the duo behind Lookie Lou, their lifestyle naturally flowed into a fashion company where simple and sophisticated meet a little of the unexpected.

"Cruelty-free fashion is everywhere you look in the U.S., Europe and beyond," says Laura Sjolseth. "Lookie Lou embodies a lifestyle that hints at chic and sexy from designers who hail from all parts of the world. We want to peel back the layers and expose a material that is body conscious and feel good."

Lookie Lou fashion may be for lounging in luxe looks, but relaxed shapes and revealing lines come in fabrics that are everything but carefree. In a bold move that pushes the fashion limits in footwear, lingerie, swim, and newly added outerwear choices, Lookie Lou's designer brands make a statement as much about fashion as about the planet we embrace to strut our stuff. 

The online women's boutique not only cares about high fashion, luxury and comfort, but about the impact the products have as well. The products for sale are designed with broader social and environmental goals in mind. Some help empower disadvantaged communities; some are composed of recycled or sustainable materials; and some are manufactured in the United States.

The stylishly fashionable online e-tailer features the latest fashions from what it deems to be the most vegan friendly, cruelty-free of emerging designers. There's vegan Between The Sheets bralettes and organic Brook There panties to cruelty-free Reneu shoes and eco-friendly Odina swimwear. 

The designers include Arden Wohl, Between the Sheets, Brook There, Charmoné, Clare Bare, Coral 8, Cri de Coeur, Hoodlamb, Melissa, Neuaura, Odina, Opificio V, Olsenhaus, Raya Hanon, Roni Kantor, Siamese Dream, Unreal Fur and Vaute Couture.

The selection of merchandise is divided into separate categories for shoes, lingerie, swimwear and outerwear. Prices range from cost-friendly to high-end luxury. The site has custom size charts to run with each designer for customer ease of use and shoes are listed in U.S., U.K. and European sizing. 

"Our flattering styles can make any woman feel sexy," says Sjolseth, who states that ethical fashion is at the centerpiece of her offering. "This is just the beginning. We're adding more designers constantly."

About Lookie Lou

Ray and Laura Sjolseth, creators of Lookie Lou, began dreaming of starting a boutique in 2013. They were tired of searching for shoes and clothing that suited their vegan lifestyle and their aesthetic. The Sjolseths began searching for designers who shared their values. As animal-lovers, they wanted all of their products to be vegan: free from leather, wool, fur and the many other materials that are obtained through animal suffering. As fashion-lovers, they wanted their products to be so beautiful that even non-vegan customers would be drawn to their shop. In 2014, Lookie Lou launched with a carefully curated collection of apparel and accessories that appeal to any fashionista. The Lookie Lou Chicago office is located at 1872 Johns Drive in Glenview, Ill. For more information about Lookie Lou, please visit or go on Facebook at

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