SOURCE: LookSpark

August 23, 2007 10:01 ET

LookSpark and San Francisco Fashion Week Team Up to Bring the Runway to You

Individuals Can "Spark" on the Show and Win an Apple iPhone™

SAN JOSE, CA--(Marketwire - August 23, 2007) - Today LookSpark™, www.lookspark.com, social fashion network and the exclusive new media partner of San Francisco Fashion Week (www.fashionweek-sf.com), today announced a partnership to bring the San Francisco runway to fashion enthusiasts worldwide. From August 23 to 26, 2007 at The Galleria at the San Francisco Design Center, LookSpark.com will host an online edition of the annual fashion event that includes runway shows, a shopping boutique and industry workshops. LookSpark photographers will post photos of all designs shown on the runway each night, along with party snaps and a fashion blog of the show's happenings. Both San Francisco Fashion Week attendees and LookSpark members can "mouth off" with their comments at www.LookSpark.com, and become eligible to win an Apple iPhone™.

LookSpark is an online community of fashion and beauty enthusiasts launched in March 2007. LookSpark members dish on the latest fashion trends, share beauty tips and fashion wisdom, and connect to the newest designers, boutiques and fashion events. LookSpark "MatchUps" allow community members to vote on today's fashion and beauty trends.

San Francisco Fashion Week Featured on LookSpark.com

The LookSpark site will feature a photo gallery of all designs debuted at the event, along with insider shots of the crowds and parties that make this one of San Francisco's premier fashion show. Website visitors are encouraged to comment with "sparks," expressing their opinions on what's hot and what's not, the best and the less, and what people at home should know about the show.

"We jumped at the chance to be San Francisco Fashion Week's exclusive new media partner," commented Tuoc Luong, LookSpark's founder. "This show is what the LookSpark community is all about: small boutiques, up-and-coming designers, and people who love fashion. We see this event as an exceptional platform for the LookSpark community to engage with one another about fashion and beauty."

"We're delighted that LookSpark can expand the audience of San Francisco Fashion Week by exposing local designers to an established community of fashion enthusiasts," added Erika Gessin, founder of San Francisco Fashion Week. "As our exclusive new media partner, LookSpark.com will be an excellent way for our audience to communicate about San Francisco Fashion Week -- both during and after the show!"

Mouth Off and Win an iPhone™

San Francisco Fashion Week attendees and members of the LookSpark fashion community are encouraged to enter their opinions on the show's events from August 22 through September 15, 2007 by simply registering on the site, and creating a "Spark." Show founder and producer Erika Gessin will select the brightest Spark to win a free Apple™ iPhone, pre-loaded with photos of SFFW.

About LookSpark

LookSpark is a fashion social network community that connects real people interested in personal expression and style. LookSpark members express themselves by creating, voting on, commenting on, and sharing "Sparks." A Spark is a comment on a style topic ranging from clothes, accessories, hairstyles, tattoos, celebrities, or any other personal style interest. A Spark can be a request for a second opinion on a dress for a date, a shopping exploit, an article or a blog post, or even to poll the LookSpark community about a recent fashion trend. Unlike most fashion sites that focus on the opinions of fashion pros, LookSpark takes a refreshing approach by creating a dialogue between real people about what matters to them in fashion. LookSpark was founded in 2006 and is based in San Jose, California. To join the LookSpark community, visit us at www.lookspark.com.

About San Francisco Fashion Week

Since 2004, San Francisco Fashion Week has united the city's growing contingent of established and up-and-coming local fashion designers under an officially sanctioned, one-of-a-kind platform that brings fashion to the forefront of San Francisco's culture. San Francisco Fashion Week is reflective of San Francisco's image as a city full of people who are innovative, creative and with a distinct style, which reflects an irreverent yet intelligent vibe. www.fashionweek-sf.com

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