SOURCE: Loop Demand Gen

Loop Demand Gen

August 05, 2009 12:32 ET

Loop Demand Gen Launches Business-to-Business Lead Generation and Nurturing Services

Sales and Marketing Alignment, Telemarketing Help Companies Decrease Customer Acquisition Costs

PHOENIX, AZ--(Marketwire - August 5, 2009) - Loop Demand Gen, an integrated business-to-business (B2B) demand generation and customer interaction management services company, announced its launch today. The company offers results-based lead generation and appointment-setting programs exclusively for business-to-business organizations.

Loop Demand Gen is focused on improving the quality and quantity of sales leads, decreasing cost per lead, nurturing prospects, shortening the sales cycle and achieving seamless sales and marketing alignment to maximize return on investment (ROI).

Research shows only 20 percent of the contacts gathered from lead generation programs are followed up on by sales; of those leads, 70 percent are disqualified by sales; and 80 percent of those disqualified leads buy within 24 months.(1)

"The goal of Loop's services is closing the marketing and sales 'loop' via telephone, e-mail and online campaigns," said Nancy Landl, CEO, Loop Demand Gen. "The old 'spray and pray' model of B2B marketing and hand-off to the sales team just doesn't work anymore."

Loop Demand Gen utilizes a systematic process to create awareness and interest for business-to-business organizations' products and services through targeted marketing and lead management initiatives. Loop Demand Gen's services increase the number and quality of touch points with businesses' current customers and prospects.

"No one is going to buy until they are ready and have a clear requirement, but you can't always know when this opportune moment will arise. That's why lead nurturing is so important," added Jared Bodnar, president, Loop Demand Gen. "You have to create an ongoing conversation regardless of timing and you need to look at all customer touch points as an integrated set -- that's what Loop does for our clients."

Loop Demand Gen offers turn-key, end-to-end programs and can tailor each campaign to fit the specific needs and budget of each organization. The company's services include:

-- Outbound/inbound interaction and telemarketing

-- Lead management and nurturing

-- Customer relationship management services

-- Sales and marketing alignment

-- Marketing automation and analytics

-- Online brand engagement and discovery facilitation

-- Market research and measurement services

-- Event registration and appointment setting

Loop Demand Gen works exclusively with business-to-business clients and has expertise in various markets including technology, golf, landscape, mining, health care, construction, manufacturing, agriculture and professional services. The company leverages the marketing communications and sales support experience of its founders, who also operate Canyon Communications, a business-to-business integrated marketing communications agency.

"Loop fills a void in the market that traditional sales call centers don't provide," said Landl. "What makes Loop different is the quality of our people. Our staff of seasoned professionals is trained to solve problems. They know how to talk to our clients' prospects, qualify them and convert them into qualified leads who are ready to buy."

For more information on Loop Demand Gen, visit or call 877.770.LOOP (5667).

About Loop Demand Gen

Based in Mesa, Ariz., Loop Demand Gen is a full-service, specialized marketing support group. Loop provides integrated, strategy-driven customer interaction management campaigns for business-to-business clients. The company specializes in business-to-business programs that boost marketing and sales performance by increasing the frequency and quality of customer interactions via phone, e-mail and online. For more information on Loop and its services, visit

(1) Sirius Decisions Marketing Research Brief, 04/09

Contact Information

  • Media Contact:
    Emily Butler
    Canyon Communications
    (480) 775-8880
    Email Contact