SOURCE: Loop Health

Loop Health

October 16, 2013 11:11 ET

Loop Health Turns Weight Loss Into a Game With Launch of Pictrition at DEMO Fall 2013

Loop Health to Showcase Startup Technology in Health Category on the DEMO Stage

SANTA CLARA, CA--(Marketwired - Oct 16, 2013) - Loop Health today announced the launch of Pictrition, a mobile application available for the iPhone that turns weight loss into a fun game at DEMO Fall 2013, world-renowned for launching the most innovative companies in mobile, big data, health, enterprise, consumer, hardware and wearable computing technologies. 

Pictrition turns weight loss into a fun, social game right on your mobile phone

"We're excited to introduce Pictrition to the world. It turns weight loss into a fun game that you can play right on your mobile phone. When you consider that 1/2 of Americans are prediabetic or diabetic, Pictrition couldn't come any sooner. If we're going to solve the problem of obesity, it's time for an entirely new approach. We set out on a mission to make food journaling so easy and fun that everyone in America could do it. Weight Watchers better watch out," said Michael Olaya, Cofounder and CEO of Loop Health.

Loop Health will provide a live, four-minute demonstration of Pictrition on the DEMO Fall 2013 stage at 11:20AM and will host live demonstrations beginning today at Booth #D38 in the DEMO Fall 2013 pavilion.

"Loop Health is taking an entirely new approach to the mobile health space by turning the user experience into a fun game. I'm excited to see where Loop can take the personal health space, they're off to a great start," said Erick Schonfeld, executive producer of DEMO.

ABOUT Loop Health
Loop Health is an Austin, TX based technology company that creates tools and services for personal health management. For more information visit and follow @Loophealth on twitter.


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Contact Information

    Michael Arthur Olaya
    Cofounder, CEO
    On-Site Phone: 940-781-6342
    E-mail: Email Contact
    DEMO Booth: # D38 (Pictrition)