SOURCE: Loopt

March 10, 2010 08:00 ET

Loopt Adds Music and Entertainment Events to Its Expanding Local Content Listings

New Partners SonicLiving, Zvents and Metromix; Loopt Offers Guide to Music, Events Around You at SXSW

MOUNTAIN VIEW, CA--(Marketwire - March 10, 2010) -  Loopt, (www.loopt.com), the groundbreaking location-based mobile social networking service, today announced a new version of its popular iPhone application. The new version of Loopt expands the product's Pulse feature to include tens of thousands of local events, and allow check-in to events, public Tips, and the ability to RSVP to events posted on Facebook.

Users simply open Loopt and content touting nearby hot restaurants, music venues and show times, and more appears effortlessly based on their location. For some music events, users can actually hear a sample of the band playing at a certain venue right within Loopt.

This new version of Loopt also features a full guide to the music, events and celebrations at this month's SXSW in Austin. Loopt users can check-in at certain SXSW venues for the opportunity to win giveaways and other special offers.

Loopt now features music and entertainment content from new partners SonicLiving, Zvents and Metromix -- expanding upon Loopt's existing suite of leading content providers -- including Zagat, CitySearch, Microsoft's Bing and TastingTable. The partnerships provide Loopt users access to the most comprehensive list of local parties, hot restaurants, concerts and more. Additionally, these new features further strengthen Loopt's position as the go-to place on a mobile device for discovering what's happening and where to go on a hyper-local level. 

"Locally-relevant content is crucial for helping people to truly discover the world around them," said Sam Altman, CEO of Loopt. "By adding Events to our Loopt Pulse, our users can now not only find great places to eat and drink, but also discover music, movies, dance, comedy and theater events going on in their neighborhood right now."

In addition to helping users discover even more local content, Loopt v2.2 also integrates more fully into the user's social map with expanded sharing through Facebook and Twitter, improves functionality around checking-in and sharing locations, and adds a host of searching options to more easily find places and events.

New Loopt Content Partners

  • SonicLiving (www.sonicliving.com): is connecting over 50 million music fans to the concerts their favorite bands play. Services that use the SonicLiving Platform provide users with access to a world of concerts, music samples, tickets and the ability to connect with other show-going fans.
  • Zvents (www.zvents.com): is the leading producer of entertainment guides online. Zvents makes it easy for people everywhere to discover, plan and share things to do in their local areas, with millions of live events and powerful search, browse, and discovery tools. Zvents powers a network of more than 285 media partners -- including leading local brands like SFGate, the New Your Daily News and Boston.com, as well as major national sites and brands including MSN, Bing, NBC and AT&T.
  • Metromix (www.metromix.com): is a one-stop local entertainment guide on where to go and what to do, from the hottest restaurants and bars to the latest in music, movies and entertainment. In more than 60 cities, Metromix is where users go to plan their night out and where they return the next day to post photos and reviews.

"We are excited to work with Loopt to connect music fans with the shows happening around them," said Gabe Benveniste, CEO of SonicLiving, the Internet's leading concert discovery service. "Our knowledge of concerts across the country adds value to location-based services beyond simply letting users find events and check-in. By having Loopt on the SonicLiving Platform, we're bringing Loopt users relevant concert listings, music samples and universal RSVPs -- setting a new standard for how fans connect to events through social media."

Loopt v2.2 increases functionality and improves the user experience on the app that more than 3 million users on more than 100 mobile devices in the United States use to find location-based content and make connections between friends. The free iPhone app also runs on the iPod Touch and is available through the Apple App Store and at www.loopt.com/iphone or www.loopt.com/ipod.

About Loopt
Loopt is the leading location-based social mapping service that allows individuals to use their location to discover the world around them -- enabling them to find and enjoy the friends, places, and events that mean the most right here and now using their mobile phones. Users can also check in to locations, share location updates, tips, photos and comments with friends and share across online social networks, communities and blogs.

The Loopt service has more than 3 million registered users and partnerships with every major U.S. mobile phone carrier. The service is available on over 100 phones, including the iPhone, BlackBerry devices and Android. (See www.loopt.com/phones for the full range of supported handsets.) The company is located in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates.

Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

About Metromix
Metromix is a national network of local entertainment Web sites targeting 21- to 34-year-olds with information on where to go and what to do. Metromix was formed through a joint venture between Gannett Co., Inc. and Tribune Company, two of the country's largest media companies with newspapers, TV stations and Web sites in the nation's top markets. Metromix recently expanded into 27 new cities extending its reach to more than 50 top U.S. markets. Metromix has received a number of awards, including an EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. The Metromix network currently attracts 4 million monthly unique visitors and averages 61 million monthly page views with an average of 15 pages viewed per visit*.

* Omniture SiteCatalyst, Q4 2009 (average)

About Zvents
Zvents is the leading producer of entertainment guides online, helping more than 8 million monthly users find fun and interesting things to do in their local area and thousands of event advertisers increase attendance at their events. Our network of locally branded entertainment guides reaches the largest audience of people actively looking for things to do. More than 15,000 advertisers work with Zvents every month to promote a wide range of local events and activities, including live music, performing arts, sporting events and community activities.

About SonicLiving
SonicLiving, www.sonicliving.com, is the Internet's leading concert discovery platform, connecting over 50 million music fans online and in-person through communities created around live shows of their favorite bands. The platform seamlessly integrates with iTunes, Pandora, Facebook, Last.fm, Lala and Blip.fm so fans can track bands, receive automatic concert alerts and purchase tickets to shows when they are announced.