SOURCE: Loopt

Loopt

September 02, 2010 08:00 ET

Loopt Delivers Assisted Location Services to U.S. Cellular

Loopt's Multi-Faceted Service Delivers More Accurate Location Data to U.S. Cellular Mobile Phone Users Needing to Pinpoint Their Location Accurately and Frequently

MOUNTAIN VIEW, CA--(Marketwire - September 2, 2010) -  Loopt, a leading provider of location-based social apps and wireless location infrastructure, today announced that U.S. Cellular, a leading nationwide mobile carrier, will use the Loopt Location Platform to provide assisted location services to U.S. Cellular subscribers. The Loopt Location Platform equips users with more frequent and accurate location updates, allowing U.S. Cellular to extend location-based services (LBS) to even more of their mobile users.

Loopt is a fast-growing location infrastructure partner for United States operators, and the company continues to work aggressively to build out service and customer support offerings for Brew-enabled handsets and growing smartphone user bases.

"Location services are a transformative feature for mobile devices," said Sam Altman, co-founder and CEO of Loopt. "We've been working hard to make the assisted location service and economics work effectively to expand location-based apps to a larger percentage of mobile subscribers, and U.S. Cellular is showing leadership by introducing these services to its users."

Loopt is working with U.S. Cellular on various location experiences for its customers, including mapping and geo-location apps. U.S. Cellular has leveraged the Loopt Location Platform in their recent partnership with TeleNav and the launch of its new navigation service "Your Navigator Deluxe." These implementations allow U.S. Cellular customers to do more with their handsets, taking the functionality beyond simple correspondence and enhancing the overall customer experience.

Given the surging awareness and demand for LBS applications, Loopt will continue to partner with U.S. Cellular to bring the latest location services to its customers.

Loopt's Location Platform is built on QPoint™ location server software that has been licensed to Loopt by SnapTrack, Inc., a wholly owned subsidiary of Qualcomm*, which provides positioning capabilities for hundreds of millions of devices worldwide. Using this positioning technology, Loopt's hosted LBS solution currently brings advanced location solutions to multiple U.S. carriers.

About Loopt
Loopt is the leading location-based mobile social mapping company. Loopt produces a suite of mobile applications including Loopt, Loopt Star, Loopt Pulse for iPad, and Loopt Mix, to allow users to discover the world around them. Loopt products use location on mobile phones, iPad and iPod touch devices to help their users find and enjoy the friends, places, and events around them right now. The Loopt services have more than 4 million registered users and partnerships with every major U.S. mobile phone carrier. Loopt is available on over 100 phones, including iPhone, Android and BlackBerry phones. (See www.loopt.com/phones for the full range of supported handsets.) Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls. In addition to providing location services to consumers through its mobile applications, Loopt provides a high-quality, low-cost Location Platform infrastructure for positioning capabilities on location-based apps and services. Find Loopt on www.twitter.com/loopt and www.facebook.com/loopt.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Bold, the touch-screen LG Tritan and HTC Touch Pro 2 and the Android-powered Samsung Acclaim and HTC Desire, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular's 3G Mobile Broadband network. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company serves 6.2 million customers across the country. To learn more about the company visit one of its retail stores or www.uscellular.com. You can also check out U.S. Cellular on Facebook.

*Qualcomm is a registered trademark of Qualcomm Incorporated. QPoint is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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