February 16, 2012 09:50 ET

L'Oreal USA Facilities Across the Country Hold Bake Sales on Valentine's Day to Raise Money for Pediatric Cancer Research

NEW YORK, NY--(Marketwire - Feb 16, 2012) - This Valentine's Day, eleven L'Oréal USA facilities across the country raised nearly $16,000 for pediatric cancer research by hosting bake sales to benefit Cookies for Kids' Cancer. Employees baked over 3,000 cookies and volunteered to help plan and facilitate this grassroots effort. All proceeds were donated to Cookies for Kids' Cancer, a not-for-profit organization committed to supporting research for new and improved therapies for pediatric cancers. Through local bake sales, Cookies for Kids' Cancer provides the inspiration and support for individuals, communities, and businesses to help fight pediatric cancer.

"Our employees are passionate about giving back and helping others and this particular cause touched us all," said Rebecca Caruso, Executive Vice President, Corporate Communications and External Affairs, L'Oréal USA. "Volunteerism is a core value at L'Oréal and we are so pleased to give back to a cause that's so important."

The founder of Cookies for Kids' Cancer, Gretchen Holt-Witt is also a L'Oréal Paris Women of Worth Honoree and L'Oréal USA wanted to support her cause. Employees rallied behind the idea and set up a task force to make the bake sale a nationwide effort in the hopes of raising as much money as possible.

"We are incredibly grateful to L'Oréal USA for supporting Cookies for Kids' Cancer. It is efforts such as this that can help us change the face of pediatric cancer research," explained Gretchen Holt Witt.

This volunteer effort is just one of a number of volunteer activities L'Oréal USA undertakes throughout the year. In 2011, L'Oréal USA employees held a number of drives to support different organizations such as local food banks, schools and shelters. In addition, every year L'Oréal USA hosts an annual Employee Volunteer Day where all employees across the country are invited to give back to their local communities. The volunteering program was recently extended to include additional paid volunteer time throughout the year.

About Cookies for Kids Cancer:
Cookies for Kids' Cancer was founded by parents inspired by their son's fight against cancer. Today pediatric cancer remains the number one disease killer of children in the United States, due in large part to a lack of funding for research into new and improved therapies. Through the concept of local bake sales and online cookie sales, Cookies for Kids' Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the facts of pediatric cancer and provide more families with the hope they deserve. Cookies for Kids' Cancer grants funds raised to leading pediatric cancer research facilities including Children's Hospital of Philadelphia, Texas Children's Cancer Center, Memorial Sloan-Kettering Cancer Center, St. Jude Children's Research Hospital and Dana Farber Cancer Center. For more information, visit Follow on Facebook at and Twitter

Cookies for Kids' Cancer is a recognized 501©3 public charity. All donations are tax deductible to the fullest extent allowable by the law.

About L'Oréal USA
L'Oréal USA, headquartered in New York City, with 2011 sales of over $5 billion and 9,800 employees, is a wholly-owned subsidiary of L'Oréal SA, the world's leading beauty company. In addition to corporate headquarters in New York, L'Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across six other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas. Follow on Facebook at L'Oréal USA - Corporate Facebook Page and Twitter @LOrealUSACorp.

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