January 19, 2011 09:00 ET

L'Oreal USA Names Moxie Interactive Digital Agency of Record for Media Planning and Buying

NEW YORK, NY--(Marketwire - January 19, 2011) -  L'Oréal USA today announced that it has tapped Moxie Interactive to serve as the company's digital agency of record.

Moxie Interactive, based in Atlanta, GA., will be responsible for all digital media planning and buying for brands representing all L'Oréal USA divisions. Prior to the consolidation, Moxie Interactive oversaw digital media planning and buying duties for the Maybelline New York-Garnier Division, a relationship that began in 2007.

As L'Oréal USA continues to increase efficiencies in customer engagement, strategic partnerships with key digital players are key components in the company's plan for growth and success. Digital is becoming a more important part of the Company's media mix. 

"Our move to a consolidated digital AOR was driven by L'Oréal USA's commitment to gain greater alignment within the organization on streamlining and focusing our digital investments for maximum return," stated Marc Speichert, L'Oréal USA's Chief Marketing Officer. "This consolidated approach is an imperative move in the right direction, as we continue to increase our use of digital and social media. Our agency partner will play a strategic role in helping us respond to the market faster and also leverage key partnerships in order to keep L'Oréal at the forefront of the beauty industry."

"We are thrilled to expand our relationship with L'Oréal USA as their digital agency of record," added Joel Lunenfeld, CEO, Moxie Interactive. "With the proliferation of digital channels to deliver high-impact, personalized communications and content across any screen, this is the most exciting time to be working with the world's leading beauty company. Moxie is very excited about this opportunity to innovate and lead the industry together."

About L'Oréal USA
L'Oréal USA, headquartered in New York City, with 2009 sales of over $4.5 billion and 7,000 employees, is a wholly-owned subsidiary of L'Oréal SA, the world's leading beauty company. In addition to corporate headquarters in New York, L'Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across eight states in the U.S., including New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado, South Carolina and Texas. 

L'Oréal's impressive portfolio of brands includes Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. The U.S. is the base for the product development, international marketing and advertising for L'Oréal's twelve American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Logics, Mizani, Pureology, SkinCeuticals and Dermablend. For more information visit

About Moxie Interactive
Moxie Interactive is creating the agency of the future, by fusing media, creative, and technology to achieve brave, accountable marketing solutions. Its capabilities include communications planning, media planning and buying, search marketing, branded entertainment, advertising and development, ECRM, sponsorship services and campaign management. At the heart of the agency is the Participants Intelligence department. This team provides Moxie's clients with details on emerging trends, insights and analytics, so that clients can spark interesting, unique and fresh conversations with their customers. 

Moxie's award-winning team is focused on connecting people and brands across all screens. Some of our clients include Coca-Cola, L'Oréal USA, Garnier, Maybelline New York, Puma, Verizon Wireless, 20th Century Fox, Cartoon Network and the Art Institutes.

Moxie a division of Zenith Media Services, a Publicis Groupe Company, with locations in Atlanta, New York and Los Angeles. To learn more about Moxie, visit You can also follow us on Twitter @YouveGotMoxie and on Facebook at

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